Following the new report from Visa recently that has revealed UK consumer spending has suffered its weakest start since 2012 please find comment from Philip Briffett at VoucherCodes on what retailers must be doing to encourage consumers to get spending […]
Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden
A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront TV3 Norway (click to explore live) that allows viewers to purchase and learn more about the products seen in the show. Learn MORE >>>>>>
Interactive 360 Virtual Storefront from TV3 Norway Read More »
Tesco faces legal threat over marketing its food with ‘fake farm’ names Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers.
Blunders : Charity accuses UK supermarkets of misleading customers Read More »
Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds A new study into the hopes and aspirations of so-called Millennial Man – those born between 1987 and 2000 – has found that more than
‘Fresh’ Research on Millennial Men …. Engage Research Read More »
VCCPMedia have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.
Debunking Gen Z … Joint research by VCCPMedia and The Guardian Read More »
The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever forecast of cross-industry UK ad spend. But retailers won’t be alone in upping digital investment. Among
Breaking research : Retail to drive UK digital ad spend through 2018 Read More »
VCCPme has welcomed Paul Moss on board in the newly created role of Head of Data and Analytics. Paul has over 25 years data and insight experience spanning industries including financial services, retail, telecoms and fundraising.
Movers and Groovers : Paul Moss joins VCCPme as Head of Data & Analytics Read More »
Andrew Watts, Founding Partner at KHWS, the Brand Commerce agency Retail is not shy of technology. Its adoption is often a necessity. However, whether it’s e-commerce platforms, back office inventory or mobile apps and optimisation, getting to grips with how
Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS Read More »
General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi. It’s aimed at those dreaded millennials. You can tell they’re millennials from their
Message for Millennials : Haagen-Dazs is trying to become cool again Read More »
