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Rimmel London

Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.


Rimmel London and Ocean delivering on the world beating wow factor of out of home advertising

by on May 20, 2015

Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to feature on Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss.

Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara.  The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets.


Research : Cadbury tops Amazon as Generation Y’s favourite brand / w00t! Media

by on June 6, 2013

Chocolate, crisps and internet brands dominate the top 10 / Food, drink and retailers account for over half of top 100

London, 6 June 2013 – Chocolate, crisps and the internet dominate the most liked brands amongst 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media. The report, which looks at the changing relationships Britons have with brands as they age from 16 to 34, reveals Cadbury is the most liked brand amongst UK 16-34 year olds (82%), followed by Amazon (78%), Pringles, Walkers and Heinz (all 74%).