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Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

Airbnb blocking unfavourable reviews by guests – Bazaarvoice comment

by on October 20, 2016

The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice

Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times. 

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Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

by on October 9, 2016

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LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

by on September 9, 2016

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.

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Events : Improve business performance, drive innovation, boost marketing effectiveness

by on August 1, 2015

The European Information Industry Network Conference .. 22 October 2015 .. is an event brimming with insights, tips and guidance on how professionals in B2B information, publishing and media organisations can improve business performance, drive innovation, boost marketing effectiveness and get to grips with developments in content and technology.

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“The secret recipe for growth” – Mike Colling, Founder and Chief Executive, MC&C

by on April 16, 2015

With the backdrop of a lingering recession, negative interest rates and rising living costs, output is being increasingly scrutinised and marketers must work harder than ever to demonstrate their value.

Without any need for additional budget, Mike Colling, founder and chief executive of the performance media agency MC&C, explains the secret recipe for business growth...

http://www.mcand.co.uk/

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B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono

by on September 11, 2014

Social media is the most effective digital marketing channel in B2B, but marketers struggle with the demands it makes on them, new research reveals

  • Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)
  • But only 16% of B2B marketers are confident in their ROI measurement
  • There is a digital skills gap in B2B marketing: 7/10 say their team lacks necessary digital skills

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#SMWF Europe / Who else wants to find out about the latest in brand engagement, monitoring, ROI, advertising and community management?

by on January 13, 2013

SMWF Europe

Digital, Online & Mobile Marketing Conference London
  • The fifth annual #SMWF Europe will be the biggest show yet, gathering around 700 industry professionals; delivering experience and practical, hands-on guidance from a huge collection of the world's leading marketing and business minds.

The event is ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and community management. Conference content is designed to be interactive, presenting the latest social media thinking and allowing delegates to fully engage with session, speakers and each other.

If you would like to find out more information about #SMWF, or would like to discuss opportunities to get involved, get in touch! +44 (0) 117 973 23 53

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Enjoy once again the best read article in theMarketingblog – early January 2013

by on January 12, 2013

Marketing claims its rightful place at the boardroom table

Emma Chalwin, Brand Marketing Director, Adobe

So, it’s the start of a brand new year, and industry predictions for 2013 are spreading like wildfire – will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.

These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes ‘the next big thing’ and marketing is the one industry that is at the centre of it all.

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BrightEdge powers up S3 Platform with social, local and content enhancements

by on September 17, 2012

BrightEdge, the global leader in Enterprise SEO, unveiled a number of enhancements to their S3 platform to help global brands integrate their digital marketing channels and increase ROI.

The company unveiled demonstrated these features at Share12, the only Industry event for search and digital marketing. [more…]