TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Saatchi & Saatchi

Movers and Groovers : Brand Union appoints Alex Clegg to London office as new UK CEO

WPP’s global brand strategy and design agency, Brand Union, (www.brandunion.com) has today announced the appointment of Alex Clegg as the new UK CEO. Clegg will lead the UK team, providing innovative and bold leadership as the agency focuses on ambitious

Movers and Groovers : Brand Union appoints Alex Clegg to London office as new UK CEO Read More »

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100 Read More »

Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel

Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences Read More »

Hub Digital Networks launches as UK’s only DOOH sales house and consultancy

Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business. It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen,

Hub Digital Networks launches as UK’s only DOOH sales house and consultancy Read More »