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Finding ways to deal with declining sales and how to fund marketing in a bad economy

Finding ways to deal with declining sales and how to fund marketing in a bad economy

by on September 18, 2019

When sales are declining, this is the time when the Managing Director usually requests the marketing team to dial back on their promotions to rein in spending.

Depending on whether it’s the marketing approach or the product/service that’s the cause of the sales decline or a broader economic problem, this may hamper the marketing team’s ability to drum up new sales.

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Secrets to making money buying and selling online

Secrets to making money buying and selling online

by on September 4, 2019

Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.

The internet has opened up a whole new world to full-time entrepreneurs and those looking for a side hustle.

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Unified communications: aligning sales, marketing and every department

Unified communications: aligning sales, marketing and every department

by on August 29, 2019

Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.

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Tips on reducing reluctance to make sales calls

Tips on reducing reluctance to make sales calls

by on June 9, 2019

Working in sales can be a rewarding career. It allows you to reach out to different types of people, and provide products and services that can improve their lives in the long run.

On the other hand, working as a salesperson can also be very challenging because you have to use effective communication strategies to reach out to potential customers and determine what they want. Fearing this kind of interaction can typically lead to call reluctance.

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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“You always need a sales rep” – Forrester research says all will change

“You always need a sales rep” – Forrester research says all will change

by on December 31, 2018

"You always need a sales rep" or do you?

A sales rep is an employee of a company who travels around a particular area selling the company's goods to shops, etc. These special folk have been around for a long time.

"The safest job to take".They use to say there is always a job for a sales person. They are essential.  However, the word on the street  [Forrester research] is that many of them will soon [2020] be out of a job. Not so essential  - it appears.

Forrester research says so - do you agree?

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

How marketing and sales drifted so far apart … exclusive

How marketing and sales drifted so far apart … exclusive

by on October 26, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way.

By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to see how we got here.

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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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