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Tips on reducing reluctance to make sales calls

Tips on reducing reluctance to make sales calls

by on June 9, 2019

Working in sales can be a rewarding career. It allows you to reach out to different types of people, and provide products and services that can improve their lives in the long run.

On the other hand, working as a salesperson can also be very challenging because you have to use effective communication strategies to reach out to potential customers and determine what they want. Fearing this kind of interaction can typically lead to call reluctance.

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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“You always need a sales rep” – Forrester research says all will change

“You always need a sales rep” – Forrester research says all will change

by on December 31, 2018

"You always need a sales rep" or do you?

A sales rep is an employee of a company who travels around a particular area selling the company's goods to shops, etc. These special folk have been around for a long time.

"The safest job to take".They use to say there is always a job for a sales person. They are essential.  However, the word on the street  [Forrester research] is that many of them will soon [2020] be out of a job. Not so essential  - it appears.

Forrester research says so - do you agree?

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

How marketing and sales drifted so far apart … exclusive

How marketing and sales drifted so far apart … exclusive

by on October 26, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way.

By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to see how we got here.

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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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Sales KPIs: which ones are the most important for e-commerce?

by on May 10, 2018

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Why conversation holds the key to transforming your omni-channel customer experience … NewVoiceMedia

Why conversation holds the key to transforming your omni-channel customer experience … NewVoiceMedia

by on April 18, 2018

By Chris Haggis, NewVoiceMedia

Your business serves ultra-connected customers who expect a consistent experience through every channel.

By unifying the shopping experiences across all possible touchpoints, deploying an omni-channel strategy recognises this demand. However, as the number of ways a customer can get in touch continues to increase, some brands are struggling to maintain a positive connection with customers as they move between channels. [more…]

Research : 30% of CMOs will be let go – are you one of them?

by on January 22, 2018

Exclusive Download

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.

In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption of a larger role as the custodian of the customer experience. [more…]

8 sales statistics and what they mean for B2B businesses

8 sales statistics and what they mean for B2B businesses

by on November 29, 2017

As we head towards the end of the year, it’s a great time to look back at the B2B businesses trends of 2017 and discuss their impact on all aspects of B2B sales – from lead generation to closing the deal.

  1. Only 11% of salespeople ask for referrals – in spite of the fact that 91% of customers are open to giving them. (source)

As above, this is a simple sales statistic that highlights a massively underutilised resource in terms of lead generation, and represents a significant opportunity in terms of sales strategy. [more…]