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Sammy Austin

Events : Targeting and engagement strategies for modern brand marketers

by on March 4, 2015

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MoneySuperMarket hires Meetrics to address online ad visibility issue

by on January 13, 2014

 

Testing phase to optimise ad visibility sees 37% increase in ROI

London, 13 January 2013 – MoneySuperMarket, the UK's leading price comparison website, has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.

Meetrics will help improve the percentage of online ads – bought by MoneySuperMarket through programmatic trading – that will actually be viewable on a webpage. Meetrics is at the forefront of the “ad visibility” issue having proved around 30% of online ads served are never visible, thus, wasting a significant proportion of advertising spend.   www.meetrics.com

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