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Scott Logie

Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Charity donors in or approaching retirement give almost twice as much on average than 16- to 30-year-old supporters

by on August 7, 2013


Charity donors in or approaching retirement give almost twice as much on average than 16- to 30-year-old supporters, according to new research from St Ives Group. [more…]

‘Thinking and doing’/ “The key to getting under the skin of your consumers and persuading them to buy” Scott Logie, St Ives Group

by on May 31, 2013

"Expect to see more awards ceremonies for thinking and doing, and fewer accolades for simply making an idea come to life."

The Won Report, the annual global guide that ranks agencies based on the number of creative gongs bagged at headline industry bashes, last year collated results featuring nearly 4,500 pieces of work. Inclusion in the publication is prestigious, a sign that creativity remains a very powerful discipline within our industry.

Yet something is changing. A great piece of work can still wow consumers, but being creative for creativity’s sake is no longer the be all and end all. The shift from push to pull marketing is making this so. Thanks to the boom in personal media, people are much better placed to seek the information - and brand relationships - they desire while ignoring a cascade of unwanted communications.

Scott Logie, strategic marketing director, St Ives Group [more…]

Guest Post : The future is Omni-channel, not Multi-channel / Scott Logie

by on February 19, 2013

By Scott Logie, strategic marketing director, St Ives Group

I had the pleasure recently of sitting through the filming of some key commentators in the retail space, discussing key themes around areas such the death of the weekly shop; the shopper of the future, and measurement and testing in the retail environment. Every one of the people interviewed was intelligent, well researched and an expert in the retail environment.

However, one question provided, for me, a frustrating array of answers. This was around what was understood by multi-channel or omni-channel retailing. Almost everyone either answered in the same way or made the same assumption – that these are the same thing. No they are not!

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Exclusive comment from Scott Logie : How can I turn my browsers into buyers by harnessing multi-channel media?

by on January 29, 2013

It’s not been a great start to 2013 for the high street. Blockbuster has followed Jessops and HMV into administration as more of the consumer goods goliaths fall by the wayside. It doesn’t appear as if the litany of failure will end there as there are doubtless other struggling stores preparing to pull down the shutters for the last time.

Yet all is not lost; shoppers will continue to shop. With such a mixed economic picture that mixes dreadful productivity stats with strong Christmas sales figures in some quarters at least, the key to success seems simple: turn more browsers into buyers by making the most of your in-store, online and mobile offerings. So how can retailers combine these channels to boost the bottom line?

Scott Logie, Strategic Marketing Director, St Ives Group [more…]

Companies, organisations, educational institutes and individuals have until 8th May to apply for grants to support research and education initiatives

by on April 13, 2012

A charity fund aimed at developing the direct marketing industry through supporting education, research and skills development projects is calling for applications for its first round of grants.

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