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UK: Will former Snapchat users ever return to the app?

UK: Will former Snapchat users ever return to the app?

by on April 4, 2019

Instagram benefits—will cross 20 million users

There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Since the redesign of the platform in late 2017, users have been leaving in favor of Instagram and other competitors.

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Are Facebook ads still worth the investment?

Are Facebook ads still worth the investment?

by on October 26, 2018

There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?

We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.

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Exclusive : The biggest social media changes so far in 2018

by on April 21, 2018

Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.

Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]

86% of brands are not measuring their social media marketing efforts

by on November 30, 2016

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as [more…]

New Research : Three in four consumers link social video viewing to purchasing decisions

New Research : Three in four consumers link social video viewing to purchasing decisions

by on November 16, 2016

Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research commissioned by online video solutions provider, Brightcove Inc.

The global survey – conducted with 5,500 consumers in the UK, France, Germany, US and Australia, and published in Brightcove’s ‘The Science of Social Video: Turning Views into Value’ report – revealed that nearly half (46%) of viewers have actually made a purchase as a result of watching a branded video on social media and another third (32%) have considered doing so. Further compelling insights for brands included:

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Discover the colonel’s snapchat secret on high streets

Discover the colonel’s snapchat secret on high streets

by on November 15, 2016

Who: In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in [more…]

Packed your travel brags? Cheapflights Poll reveals ‘travel bragging’ is turning travellers off

by on August 24, 2016

Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on the wane, with nearly 60% of Brits now opting for a hashtag-free holiday.

The research by Cheapflights, as highlighted in this handy graphic, found that almost two thirds of today’s holidaymakers either refrain completely from, or at least limit how much they, post on social media during their getaway - 36% abstain altogether in favour of a digital detox, and 21% take lots of pictures on holiday, but wait until they are home before they share them2 so as to avoid creating envy among friends and family back home.

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Why Snapchat is here to stay

by on August 10, 2016

Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was - quite literally - ephemeral. But five years on, with more than 150m+ active daily users sending snaps and content available for up to 24 hours, Snapchat is anything but. Which is why brand owners not now giving the platform serious consideration risk missing a trick.

Snapchat is now the app of choice for younger mobile users. It reaches 41% of 18 to 34 year-olds in the US compared to the 6% reached by the top 15 TV networks, Nielsen data shows. But use is growing among older users, too – half of new daily users are aged 25+, Snapchat VP of Content Nick Bell recently revealed at Advertising Week Europe.

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine

FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine

by on June 4, 2016

For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand.

In a campaign planned and bought by MEC Manchester and with creative by Driven, Vimto is running a sponsored lens where users can turn themselves into a ‘Vimtoad’ for 24 hours on 18 June, with further Snapchat activity until the end of July. [more…]