If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.
A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge
by promoveritas on March 22, 2017
America may be the land of the free, but running prize promotions there is not always plain sailing because different states have different laws.
PromoVeritas have worked on many American promotions and are experts on all the issues and different requirements, so here are our ten top tips for running promotions in the USA:
by Will Corry on February 15, 2017
Tom Bourlet writes ....Whether you work in SEO, PPC, UX, Social Media or any other area of digital marketing, now is the time to book a few events into your calendar. A number of these conferences sell out quick, so make sure to get the early bird tickets. Below are the key talks and events you can’t afford to miss this year in the UK.[includes Search Elite]
Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog
by Will Corry on February 13, 2017
Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.
It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.
Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled employee or a dissatisfied customer.
It only takes one person to post on a product review website using your company name or your URL to cause you to have a bad reputation. These reviews often show up on search results above your own website which of course anyone looking for your products or your business will surely see.
by James on December 21, 2016
Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).
Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.
by James on December 21, 2016
Silence on social media is no longer an option. Every year, finding a business that isn’t on social media becomes less and less likely, probably because so many of us have accounts for personal use, too. Social media is fun after all – it’s a great way to network online and create noise about your business.
But keeping up a presence on social media can drop down the list of priorities for many businesses, especially if it begins to feel like a chore. Keren Lerner, Founder and Managing Director, Top Left Design shares five social media resolutions that small business owners should be making to ensure they make time for perfecting their social media strategy. [more…]
by James on December 5, 2016
Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.
Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]
by James on December 1, 2016
Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), findings that may have critical implications for brands seeking trust and engagement among consumers.