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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

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How to humanize your brand using social media

How to humanize your brand using social media

by on March 25, 2019

It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.

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DIY ways to promote your business for free

DIY ways to promote your business for free

by on March 14, 2019

While every business owner wants to market their products or services in the best possible way, but not everybody has wads of cash to invest in high-end marketing campaigns during the initial stage.

However, this doesn’t mean that you cannot promote your business out there. Before the internet came into existence, there were only very few low-cost marketing techniques.

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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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Micro Influencers get the most engagement on social

Micro Influencers get the most engagement on social

by on December 20, 2018

New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.

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New : 4 basic ways to boost your social media presence

New : 4 basic ways to boost your social media presence

by on October 26, 2018

Are you just starting out in the social media biosphere? Been racking your brain on how to get the traffic going and getting noticed? Well, there are gems on the Internet you have yet to discover!

These tools will help you become familiar with the arena of social media marketing and set you on the course from progress to success.

In order to thrive in this path you’re on, you have to be clear about what your goals are and what you want others to get out of your site or page. Learn the basics and start strong. Building a solid foundation will hold up the plans you have in mind. Just keep true to what those plans are so you don’t go astray. [more…]

Social media superstar  .. Your content has gone viral online …

Social media superstar .. Your content has gone viral online …

by on October 17, 2018

Gazillions of people liking, sharing, retweeting your content. Without warning, the world is talking about your brand. New customers are falling over themselves to buy your product. Your content has gone viral online.

You’re a social media superstar… in an ideal world.

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Four marketing techniques to use as a freelancer

Four marketing techniques to use as a freelancer

by on October 11, 2018

Working as a freelancer both offers incredible freedom and a number of challenges and obstacles to overcome. You aren’t, after all, just fulfilling one role.

You need to do it all and more or less operate as a company all on your own. You need to manage your brand, your outreach, your clients, your work, your finances, and so on.

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Online marketing trends that are huge this year .. exclusive

Online marketing trends that are huge this year .. exclusive

by on September 7, 2018

Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don't stay the same for long. You might question how you even managed before Facebook or Twitter.

But remember, even the top platforms are relatively new, and changing all the time. What sets the standard one year doesn't tend to remain for long.

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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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