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Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

by Will Corry on June 21, 2017

10 years ago customer service was a very different concept.

Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant.

Customers still expected great service however they weren’t in as much of a hurry as they are today, with demand for instant service growing.  “57% of online customers say they are very likely to abandon their purchase if they can't quickly find the answer to their question.”[1]

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Important pointers for best results in lead generation

Important pointers for best results in lead generation

by Will Corry on May 17, 2017

Bringing in Leads’

Let's be honest …

People don't like online forms (yes – that’s proven!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

That's not great news for B2B marketers who are tasked with converting website visitors into customers through lead generation forms.

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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by James on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]

Judging prize promotions  .. PromoVeritas

Judging prize promotions .. PromoVeritas

by promoveritas on March 22, 2017

When is 'independent' not 'independent' when it comes to judging prize promotions?

If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.

A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge

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10 Top Tips – Running promotions in the USA  … PromoVeritas

10 Top Tips – Running promotions in the USA … PromoVeritas

by promoveritas on March 22, 2017

America may be the land of the free, but running prize promotions there is not always plain sailing because different states have different laws.

PromoVeritas have worked on many American promotions and are experts on all the issues and different requirements, so here are our ten top tips for running promotions in the USA:

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To identify the right marketer for your business, browse these types of social media influencers

To identify the right marketer for your business, browse these types of social media influencers

by Will Corry on February 28, 2017

Every type of business needs a good marketing strategy. Otherwise, a business will fail to reach their maximum revenue.

Finding the right marketing techniques can be a tedious process. You might need to make extensive researches or even try those strategies on a trial and error basis. However, to save you from all these time-consuming and risky methods, you can utilize social media influencers.

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9 SEO, PPC, UX, Social Media events you should not miss – Huffington Post

9 SEO, PPC, UX, Social Media events you should not miss – Huffington Post

by Will Corry on February 15, 2017

Tom Bourlet writes  ....Whether you work in SEO, PPC, UX, Social Media or any other area of digital marketing, now is the time to book a few events into your calendar. A number of these conferences sell out quick, so make sure to get the early bird tickets. Below are the key talks and events you can’t afford to miss this year in the UK.[includes Search Elite]

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Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

by Will Corry on February 13, 2017


5 Marketing Tips for Your E-Commerce Store

Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.

It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.

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The basics for online reputation management

by Will Corry on January 24, 2017

Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled employee or a dissatisfied customer.

It only takes one person to post on a product review website using your company name or your URL to cause you to have a bad reputation. These reviews often show up on search results above your own website which of course anyone looking for your products or your business will surely see.

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Nearly a third of influencers regularly promote charities

Nearly a third of influencers regularly promote charities

by James on December 21, 2016

Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).

Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.

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