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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

[more…]

Tactics on how to create social media backlinks … especially written for theMarketingblog

Tactics on how to create social media backlinks … especially written for theMarketingblog

by on May 15, 2018

You could get a lot of traffic for your site by just linking from social media sites.

This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google.  Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]

Buxton creates commuter badges to support Virgin Money London Marathon runners

Buxton creates commuter badges to support Virgin Money London Marathon runners

by on April 20, 2018

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.

Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]

How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

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How to use LinkedIn Native Videos to drive up engagement

by on April 9, 2018

As an entrepreneur, you’re forced to adapt and improve on a daily basis.

Chances are, you expect your employees, business partners, and clients to adapt as well.

But what about your social media?  Do you expect that to adapt? LinkedIn has proven without question that they intend to remain a relevant part of the go-getters’ success. [more…]

Top marketing ideas for contractor websites

Top marketing ideas for contractor websites

by on March 6, 2018

Working as a contractor is not easy especially if you are new in the market.

You need to come up with different marketing ideas to attract people to your website and also provide ample information about your business as well.

So, if you want to venture into online marketing, you need a good site and other excellent marketing strategies to get your business on top.

Best marketing ideas for contractor’s website.

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5 ways to promote your business without breaking the bank

5 ways to promote your business without breaking the bank

by on July 21, 2017

Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business. [more…]

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

by on June 21, 2017

10 years ago customer service was a very different concept.

Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant.

Customers still expected great service however they weren’t in as much of a hurry as they are today, with demand for instant service growing.  “57% of online customers say they are very likely to abandon their purchase if they can't quickly find the answer to their question.”[1]

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Important pointers for best results in lead generation

Important pointers for best results in lead generation

by on May 17, 2017

Bringing in Leads’

Let's be honest …

People don't like online forms (yes – that’s proven!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software.

That's not great news for B2B marketers who are tasked with converting website visitors into customers through lead generation forms.

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Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]