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A look at the laws of running prize promotions in Spain …. PromoVeritas

by on October 17, 2016

Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.

So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]

Nearly half of England backs Germany to bring home the trophy at Euro 2016

by on April 27, 2016

New research by Rocket Fuel reveals consumer behaviours and levels of national support across Europe ahead of the first truly ‘digital European championship’

Nearly half of England is backing Germany to win Euro 2016, which means that almost twice as many English people are backing Germany than England, according to new research released by Rocket Fuel, a leading programmatic marketing platform provider that harnesses the power of artificial intelligence.

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‘The Democratisation of Tablets’ / Nick Marsh, Mojiva

by on May 17, 2013

Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva

Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.

As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.

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Video Gamers / Could you tackle Rooney, nutmeg Giggs or score against De Gea? / Neoco

by on November 2, 2012

Neoco are a London based Social CRM agency.

This is from their new website...

Epson is aiming to find out if some of the world’s best players are as good on the console as they are on the pitch by pitting Europe’s best football video gamers against one of England’s top clubs’ first team players.

It’s all part of our (Neoco) latest campaign for Epson, promoting their awesome, portable, HD-Ready EH-TW480 projectors.

Fans Play Manchester United Stars and Win Epson HD Projector, By Neoco

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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]

New study from Cint / Individuals who carry out market research still in the dark about value of DIY tools

by on August 18, 2012

Groundbreaking study from Cint into market research habits across the world

Despite the growth of do-it-yourself (DIY) market research over the past decade, many individuals undertaking consumer research are still unaware of it, according to a survey carried out by Cint, a provider of solutions for accessing consumer opinion. The survey of 486 marketing professionals who regularly perform market research in the US, UK, Spain, Sweden and Germany was undertaken to understand current trends in the sector as well as awareness of available sampling techniques.

To find out more about Cint’s range of consumer insight solutions, please visit www.cint.com.

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Blunder of the week / ‘Impossible prediction’ from BBC pundit Alan Hansen

by on June 7, 2012

BBC pundit Alan Hansen was subjected to ridicule on social networking sites after appearing to predict three teams from the same group would make the Euro 2012 semi-finals.

The former Liverpool star, who reportedly earned £40,000 for each episode of Match of the Day last season, listed Spain, Germany, the Netherlands and Portugal as his semi-final tips for the tournament in an article posted on the BBC's website. [more…]

How to make talking about condoms less embarrassing to ‘first time lovers’

by on April 21, 2012

Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box – a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

Check it out here

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