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Online sponsorship marketplace, Connexi, finds the perfect match between Middlesex Cricket and JMAN Group

Online sponsorship marketplace, Connexi, finds the perfect match between Middlesex Cricket and JMAN Group

by on February 28, 2019

Connexi – the award-winning online sponsorship marketplace - today announces the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform.

The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them.

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Rooney, Crouch and Benitez star in new digital campaign

Rooney, Crouch and Benitez star in new digital campaign

by on April 21, 2018

Wayne Rooney, Peter Crouch and Rafa Benitez are among the stars taking part in the Premier League’s new marketing campaign ‘Best Lesson Ever’ to promote its Premier League Primary Stars education programme

The Premier League has today launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.

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1000heads sporty meme campaign with sports brand ‘Salomon’

1000heads sporty meme campaign with sports brand ‘Salomon’

by on October 26, 2016

Leading word-of-mouth agency 1000heads has launched a major new campaign on behalf of long-standing client Salomon. The creative and highly participative social campaign supports the outdoor and adventure clothing brand’s new positioning and focuses on encouraging mountain sports lovers and fans of outdoor and adventure sports to go outside and play.

The fully integrated digital campaign, which will run for eight weeks, is built around insights gleaned from Salomon’s customers. Through these insights, 1000heads has created a series of targeted social videos, designed to tap into fans’ passions and motivations, harnessing the most ‘playful’ among them and directing them to the Salomon Time To Play dedicated website.

Experience the campaign at: https://timetoplay.salomon.com/

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Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

by on September 27, 2016

As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens.

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[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend

[Watch] Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend

by on September 1, 2016

McDonald’s is launching a new TV spot for the Chicken Legend range.

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Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

by on August 15, 2016

Today, Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive [more…]

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day magazine launches free fantasy football game and football league ladders chart

by on July 27, 2016

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

by on June 29, 2016

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

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New research reveals Euro 2016 social video trends of TV advertisers

New research reveals Euro 2016 social video trends of TV advertisers

by on June 28, 2016

Simon Bibby at Burst Insights writes ....

It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post,  http://bit.ly/294vth5

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