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Is your business becoming obsolete with customer service?

Is your business becoming obsolete with customer service?

by Will Corry on October 4, 2017

Allegedly, the way business is conducted has changed more in the past ten years than in the past 50 years – and with constant innovations in both processes and ways of thinking, that progress looks to increase exponentially still.

For some, interacting with companies on social media is the done thing in 2017, and often more preferable than other means of getting in contact.

This reliance on social media has both huge positive ramifications, yet also brings its own unique drawbacks that have people clamouring for the days when writing in was the way forward. But have the more traditional methods of customer service become obsolete – and does this render your business methods obsolete too?

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Watch : Space launch a new refreshing and filtered campaign for Cravendale

Watch : Space launch a new refreshing and filtered campaign for Cravendale

by James on June 16, 2016

Creative agency Space has produced a new social film.  The Local, inspired by the pure and refreshing taste of Cravendale Milk, will be launched on the brand’s YouTube channel.

The Holy Cow, a pub in Camberwell, is your local with a difference, serving only half pints of pure and refreshing Cravendale to kids.  They re-enact everyday scenes you tend to witness down the pub with your mates with a pure, filtered perspective.

The agency was appointed by Cravendale at the beginning of the year. It has created the concept as an evolution of the ‘The Milk Drinker’ ad launched a year ago, recognising that the greatest milk connoisseurs are, in fact, children themselves. [more…]

Location data gives BMW UK the edge in launch of 7 series model

Location data gives BMW UK the edge in launch of 7 series model

by James on May 13, 2016

xAd, the global location marketplace, today announces its campaign with BMW UK to generate awareness of the leading automobile company’s new 7 Series model among a premium audience.

By using location as the context, BMW UK was able to go beyond proximity targeting and use digital insights to drive action in the physical world.

In partnership with media agencies, Vizeum and Amplifi, xAd worked with BMW UK to target the core audience of “aspirers” and “buyers,” to drive engagement and awareness of the new BMW 7 Series among these two groups. xAd’s location data enabled BMW UK to deliver more relevant and well-timed customer experiences. With a better understanding of an individual customer’s profile, in addition to their context, BMW UK was able to be more relevant when targeting its core aspirational and buying audience.

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Blunders : Starbucks pulled it’s #RaceTogether campaign…… now fire someone please

by Will Corry on March 23, 2015

After just one week, Starbucks employees will stop writing “Race Together” on your coffee cups.

CEO Howard Schultz ended the effort Sunday, after days of pushback against the company’s initiative to start a conversation about race within its more than 20,000 stores. Other parts of the year-long Race Together #RaceTogether program will continue, including forum discussions and special sections in USA Today. But the scribbling of a somewhat-ambiguous message on lattes has been quickly phased out.

“While there has been criticism of the initiative — and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” Schultz said in a memo. [more…]

New survey shows that Brits prefer Greggs to Caffè Nero, Costa and Starbucks

by Will Corry on March 23, 2015

Starbucks might be the king of coffee shops, and Costa might wear the crown in the UK, but it turns out British people are more partial to a hot beverage from Greggs.

The bakery chain scored highest for value in a national poll of 4,500 people, ranking second on friendliness of staff, speed of service and store cleanliness.

Overall, Greggs performed better than Caffè Nero, Costa and Starbucks, bested only Pret A Manger, according to the Market Force Information survey, which asked consumers about their satisfaction in eight categories at a range of coffee shops and whether they would recommend the brands to others.

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Add a glass of shiraz and a bottle of beer to your Starbucks order

by Will Corry on February 21, 2015

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McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? /  Jeanette Carlsson, CEO, @newmedia2.0 Ltd

McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? / Jeanette Carlsson, CEO, @newmedia2.0 Ltd

by James on January 8, 2015

Are you making the most of social media? 7 in 10 UK adults log into their social media accounts every day, according to Ofcom. According to eMarketer, by next year (2015), more than half of those using a mobile phone will access social networks on their mobile devices.

Whereas in the past hospitality and leisure companies would advertise in (local) newspapers or through expensive TV adverts, today, (mobile) social media provides new opportunities – and is vital – for marketing and customer engagement on a much more personal level. Whether you run a local pub, bar, catering company, hotel, international coffee shop or restaurant chain, social media can add real value to your business – if done right.

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Pepsi launches brand exclusively on Amazon

by Will Corry on October 6, 2014

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Starbucks account : The Kitcatt Nohr loyalty club curse appears to have struck again

by Will Corry on September 29, 2014

The Kitcatt Nohr loyalty club curse appears to have struck again after it was revealed that its Starbucks client is talking to rival agencies about its direct marketing and CRM account.

Publicis-owned Kitcatt Nohr has held the coffee chain’s business since 2011, when it beat off Havas EHS to become Starbucks’ first dedicated UK direct agency. It went on to devise the My Starbucks Rewards card, which allows customers to collect “stars” each time they buy a drink, and is also available as a mobile app.

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