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How to create a powerful marketing strategy for your business

How to create a powerful marketing strategy for your business

by on March 7, 2019

A marketing strategy is an essential tool to make your business successful.

In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.

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A Guide: Taking your startup to the next level

A Guide: Taking your startup to the next level

by on February 20, 2019

You’ve gotten your startup business up and running, but there’s no time to celebrate or rest on your laurels.

It’s now time to attack your market, improve your products and services, and really take your venture to the next level

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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

More articles on emails ...

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

by on September 25, 2018

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Yoyo Wallet selected as mobile payment and loyalty strategy partner for Caffè Nero

Yoyo Wallet selected as mobile payment and loyalty strategy partner for Caffè Nero

by on November 4, 2016

Yoyo Wallet, the UK’s most used mobile wallet, has been selected as the mobile payment and loyalty strategy partner for Caffè Nero.

The partnership, which will have implications for all Caffè Nero stores across the UK and Ireland, is Yoyo’s first significant step in taking their mobile wallet offering onto the high street.

It also further cements Yoyo’s status as the UK’s most used mobile wallet, building on the users already transacting at over fifty per cent of UK universities, including Imperial College London, University of Birmingham, and over one hundred corporate locations including offices at PwC, JP Morgan and Visa. [more…]

How to run a startup from a coffee shop … @StartUpBritain

by on October 30, 2015

Practical advice here for entrepreneurs looking to startup with limited funds!

More articles for you on Startups Graphic by Shutterstock

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Brand’s video messaging : New video format launches that works across multiple screens

by on May 8, 2015

A new video format is launching that means any video ad can now automatically be placed on the most effective screen - brands no longer need to create a different video format for computers, tablets and smartphones. 

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Ways #Crowdsourcing can boost your #Marketing

by on May 7, 2015

As crowdsourcing evolves, brands are getting more creative about using it as a tool for marketing. For a small fee, businesses can rely on the power of large groups of consumers to make their campaigns successful.

By working directly with customers, brands build real audiences for their products, with those audiences likely passing the word to their own friends and family members.

Here are a few ways you can utilize the power of crowdsourcing in your own marketing campaigns. Graphic by Shutterstock

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