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Movers and Groovers : Karl Havard has been appointed as Chief Strategy Officer for integrated marketing agency STEEL London

by Will Corry on March 17, 2014

Karl Havard has been appointed as Chief Strategy Officer for integrated marketing agency STEEL London. Previously, Havard was Chief Strategy Officer of Wunderman UK and TBG Digital as well as Managing Director of Propellernet.

Havard’s focus is to enhance STEEL’s already growing strategic reputation and expertise in the UK. He will be responsible for building and leading all strategic elements of the agency which includes working with existing and prospective clients as well as being a public face of the agency. [more…]

New retail app : STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app

by Will Corry on February 26, 2014

STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app. Customers can find out more at greggs.co.uk/greggs-rewards

Greggs has officially launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty whilst making shopping across its 1,700 shops more convenient, quicker and easier.

The new rewards app which went live nationally this week, is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop.

By registering for a Greggs Rewards account via the app or online at www.greggs.co.uk, customers can top up their accounts with any amount from £5-£50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.   [more…]

Facebook app drives 8,000 people to create new sandwich for Greggs / STEEL London’s campaign

by Will Corry on November 29, 2013

STEEL London’s campaign wins gold award for ‘best use of digital in retail’

London, 29 November, 2013: a ‘Sandwich Maker’ app on Facebook which resulted in almost 8,000 people creating a new sandwich for high-street retailer Greggs has won a gold award for ‘Best Use of Digital in Retail’ at the prestigious Digital Impact Awards.

The campaign, created by digital marketing agency STEEL London, offered the chance for one lucky winner to have their sandwich made and sold in Greggs shops. 

[more…]

Breakthrough Breast Cancer appoints STEEL London for integrated digital campaigns

by Will Corry on November 16, 2013

London, 15 November, 2013: Breakthrough Breast Cancer has chosen STEEL London as its retained digital agency, which will work alongside the charity to implement fully integrated digital campaigns.

The decision follows the launch of the charity’s new 10-year strategy, which focuses on stopping women getting and dying from breast cancer.
Breakthrough Breast Cancer was looking for an experienced strategic partner to ensure their communications and information are used in the digital space to maximum effect and targeted to people affected by breast cancer. [more…]

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’

by Will Corry on December 3, 2012

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explore B2B – Read our latest stories for Performics, Nimble CRM, Lobster Digital, STEEL London, Debenhams, Sendible, Bazookr, WOW Analytics

by Will Corry on December 2, 2012

See 'fresh' marketing stories - just loaded into this new Marketingblog site

We found another platform to load our top articles / stories, news items. It's called explore B2B and we believe  it is a very useful extra thrust for our Marketingblog syndication package.

If you want to see your success story loaded into our seven sites get in touch with -  Will Corry 01784 434 412 will@themarketingblog.co.uk Call today - your time will be very well spent.

[more…]

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

by Will Corry on November 28, 2012

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy'

London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.

The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales - all on a very limited budget

The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. [more…]