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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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European companies paying the price for poor document processes

European companies paying the price for poor document processes

by on December 12, 2016

Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, and as a result, are inhibiting business growth, draining productivity and wasting resources.

According to the research, business productivity is taking a significant hit with almost half of European employees (48%) reporting that they have lost a contract all together due to office tasks going wrong, and one in three (33%) have been forced to cancel a project due to the same problem—highlighting a significant area of concern for businesses

Download the full findings from the report here: https://blogs.adobe.com/digitaleurope/files/2016/12/Adobe-Document-Drain-Survey-vFINAL.pdf

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86% of brands are not measuring their social media marketing efforts

by on November 30, 2016

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as [more…]

Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

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Hays Research – Marketers neglect core skills in favour of technical expertise

Hays Research – Marketers neglect core skills in favour of technical expertise

by on November 7, 2016

Marketing employers who focus too heavily on hiring and training around specific technical skills could be creating a skills imbalance at the heart of their business and impact their ability to embrace digital opportunities, according to the latest research from recruiting experts Hays Marketing.

The findings of the ‘Elements of a Marketer’ report, which surveyed almost 300 senior marketing professionals, reveal some interesting trends that marketing professionals need to adapt to. [more…]

Distractions and alcohol pose danger to young drivers: More 18-24-year-olds die on the roads

Distractions and alcohol pose danger to young drivers: More 18-24-year-olds die on the roads

by on October 26, 2016

Research shows that worldwide, car crashes are the leading cause of death among young people, with a higher proportion of 18- to 24-year-olds dying on the roads than at any other time of year.

In Europe, 18- to 24-year-olds account for 8 per cent of the total population, but 15 per cent of all those killed in road accidents.  In the summertime, the problem gets worse as 18- to 24-year-olds account for 21 per cent of all deaths on the road in summer.

Risky behaviour has been identified as a key factor behind the statistics, which also show that from 2004 to 2013, 62,000 young people were killed in road accidents in the European Union. According to the report by European Road Safety Observatory, poor reading of the road, impairment from substances or stress and distraction are among the most common factors in accidents involving young drivers. [more…]

Research : 71% of marketers feel overwhelmed by data and 69% feel it’s distracting them from their core market duties  /  Callcredit Information Group

Research : 71% of marketers feel overwhelmed by data and 69% feel it’s distracting them from their core market duties / Callcredit Information Group

by on October 6, 2016

A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data is distracting them from their core marketing duties and a shocking 71% feel overwhelmed rather than empowered by data. [more…]

Stop letting fear of selling strangle your business

by on September 29, 2016

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a [more…]

92% of European Consumers Demand Improvement to Online Video Advertising

by on September 9, 2016

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer [more…]

Over a quarter of marketing professionals don’t use all their annual leave

by on September 2, 2016

Over a quarter of marketing professionals don’t use all of their annual leave

  • 27% of marketing professionals reported that they hadn’t used all of their annual leave last year.
  • The most common reason was pressure to complete a project or not being allowed to take their leave (30%).
  • Just 16% of employers compensated marketing professionals for extra hours worked, either through overtime pay or time off in lieu.

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