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Susan Perolls

Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

by on May 22, 2017

By Susan Perolls, Director, Loudmouth PR

To paraphrase Dickens, for SME marketers it is the best of times, it is the worst of times! There is a dizzying array of strategies, tools and techniques on the market to help them reach the increasingly fickle consumer and that’s amazing.

However, the flip side of that is how on earth do you identify what is a ‘must have’ versus a waste of time and money? Who do you turn to to find out?

Well, that’s one of the reasons why thousands of people converged on The Business Show 2017 in Excel last week – seeking advice from successful marketers and entrepreneurs on their own industry-busting marketing strategies.

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From Second Screening to Simulated Universes – Interest and Intrigue from MWLive

From Second Screening to Simulated Universes – Interest and Intrigue from MWLive

by on March 29, 2017

By Susan Perolls, Director, Loudmouth PR

This month’s MWLive conference and Insights Show gathered together spokespeople from across the marketing industry to discuss the topics that are challenging marketers today.

As you might expect from the name, data was at the heart of the discussions, but the shift was towards using it to improve consumer experience, particularly in the wake of increased automation.

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Awards : Loudmouth PR wins a gong for their client London Mint Office

by on August 23, 2016

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.

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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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Key take-outs from this year’s ad:tech London

by on October 31, 2015

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The London Mint Office launches Waterloo Memorial PR campaign

The London Mint Office launches Waterloo Memorial PR campaign

by on June 17, 2015

The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo.

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