Susan Perolls
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]
By Susan Perolls, Director, Loudmouth PR
To paraphrase Dickens, for SME marketers it is the best of times, it is the worst of times! There is a dizzying array of strategies, tools and techniques on the market to help them reach the increasingly fickle consumer and that’s amazing.
However, the flip side of that is how on earth do you identify what is a ‘must have’ versus a waste of time and money? Who do you turn to to find out?
Well, that’s one of the reasons why thousands of people converged on The Business Show 2017 in Excel last week – seeking advice from successful marketers and entrepreneurs on their own industry-busting marketing strategies.
By Susan Perolls, Director, Loudmouth PR
This month’s MWLive conference and Insights Show gathered together spokespeople from across the marketing industry to discuss the topics that are challenging marketers today.
As you might expect from the name, data was at the heart of the discussions, but the shift was towards using it to improve consumer experience, particularly in the wake of increased automation.
Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.
BACK TO BASICS AT CANNES
By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)
As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners. They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.
By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog
It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.
Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.
ad:tech London 2015 - What did we learn? Susan Perolls and Clare Johnson, Loudmouth PR https://t.co/xLkEksUzsH pic.twitter.com/GJUX47nO4H
— Will Corry (@slievemore) October 31, 2015
The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo.
McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.
The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
Reddit remains one of the biggest discussion platforms on the internet today.
n recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.
E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.
A man was in the habit of carrying an umbrella wherever he went. 
Proving your employees with a rewards system can be a great way to boost performance. Here are 5 ways you can start rewarding performance.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.