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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by James on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Affiliate Window reports 27% increase in Black Friday online shopping

by James on November 29, 2016

With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]

Small businesses waiting months for payment, as Tesco tops list of retail late payers

Small businesses waiting months for payment, as Tesco tops list of retail late payers

by Will Corry on November 14, 2016

Ormsby Street analysis reveals the payment performance of some of the UK’s best-known retailersSupermarket giant Tesco has the worst payment performance amongst a list of the UK’s best-known retailers, taking an average of 105 days beyond terms to pay its suppliers. Iceland and Debenhams were the next two retailers on the list, taking an average of 75 days and 73 days beyond terms respectively to pay their suppliers. 

The data analysis by fintech startup Ormsby Street, also revealed that the average time taken to pay a supplier amongst the list of 20 retailers was 45 days beyond terms. With previous Ormsby Street research revealing that the average overdue invoice to a small business was worth £6,142, small business suppliers to some UK retailers could be waiting prohibitively long to receive payment on a considerable amount of money.

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Marmite News : Tesco shares soar 4% after it refuses to budge

by Will Corry on October 15, 2016

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Blunders : Tesco has got a huge five billion pension headache

by Will Corry on October 2, 2016

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TCC Global acquires Summit

TCC Global acquires Summit

by Simpson on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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Amazon ‘Dashes’ the hopes of UK supermarkets

Amazon ‘Dashes’ the hopes of UK supermarkets

by James on September 1, 2016

The launch of Amazon’s ‘Internet of Things' Dash service could steal 20% of UK supermarket online sales, says e-commerce delivery expert ParcelHero.

Amazon is continuing its assault on the UK grocery market with the launch of its Dash service for UK Prime members. While some industry experts are predicting it will capture just 3% of the grocery market for Amazon, e-tail delivery specialists ParcelHero believe the launch of Dash could capture Amazon a 20% share of the online market by 2020 – and could even spell doom for one supermarket chain.

https://www.parcelhero.com/

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Smirnoff Cider’s neon pink tractor hits the streets of London

Smirnoff Cider’s neon pink tractor hits the streets of London

by James on August 26, 2016

"Join us in tasting our contemporary new take on cider”

Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising and delighting consumers with their large, raspberry-coloured tractor this morning, as it appeared alongside iconic landmarks such as Westminste Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. [more…]

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

by Will Corry on August 25, 2016

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held on Tuesday.

There’s a lot of crazy things going on in the world, but this has got to be the weirdest. How do you think you would react if your food was invested by dirt-dwelling creatures?

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Blunders : Tesco caught out in fake farms scandal – mind-goggling

Blunders : Tesco caught out in fake farms scandal – mind-goggling

by Will Corry on July 19, 2016

Via MAA

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards.

Why? Because it’s made up a series of nice-sounding farm brands to give the impression this stuff is grown or reared on said farms when, in fact, it can come from anywhere.

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