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Gemma Greaves launches brand refresh for the Marketing Society

Gemma Greaves launches brand refresh for the Marketing Society

by on June 7, 2019

Bravo on celebrating their 60th birthday with a vibrant brand refresh (great work from Bloom).

Clarity of purpose ‘empowering brave leaders’ and a fresh contemporary look built around the greater informality and the conversations they enable. All celebrated with a great party, of course. Happy birthday and bravo and team!

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Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

by on November 18, 2016

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by on May 27, 2016

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

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Marketers rate their happiness at work 7.5 out of 10 and value opportunities for ‘creativity’ and ‘innovation’ / Omobono

by on October 21, 2014

Good leadership and feeling valued makes business marketers happier than more money, new research reveals

Cambridge, 16 October, 2014: New research by Omobono, the digital agency for business brands, has revealed what drives happiness amongst B2B marketers.

The most important factor is good leadership or management, with 60% of respondents saying that makes them happy, while salary and benefits came in fifth place overall with 42% of respondents rating it as a contributing factor.

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B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono

by on September 11, 2014

Social media is the most effective digital marketing channel in B2B, but marketers struggle with the demands it makes on them, new research reveals

  • Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)
  • But only 16% of B2B marketers are confident in their ROI measurement
  • There is a digital skills gap in B2B marketing: 7/10 say their team lacks necessary digital skills

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You need to know about …. MailPerformance, QuickThink Media, The Marketing Society, Brand Learning, Klee Commerce

by on March 1, 2013

Deliverability and inbox placement are key drivers in any email marketing strategy,  optimisation of these elements is even more crucial for those with affiliate networks.

When a recipient has been acquired via an indirect route they must immediately, and appropriately, be welcomed into the brand's email marketing ecosystem, in order to maximise engagement and increase receptiveness to subsequent messages.

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All about Meerkats beating Vinnie Jones, John Drummond Corporate Culture, IRX 2013, Dominos and Splash, AdConnection,The Marketing Society,

by on January 9, 2013

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The Marketing Society – their new blogger Will Corry talks content marketing

by on January 4, 2013

Will Corry: 14 content marketing tips you’ll read because they’re in a list.

The Marketing Society  - Our new monthly blogger, Will Corry, Content Curator for TheMarketingblog,  shares top tips on content marketing.

I know, I know…  Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Some uncontrollable impulse forced you to click your mouse or tap that screen. Well, I’ll let you in on a little secret—that impulse is what content marketing is all about.

Let’s take a look at how you can shape that content so it will be simply irresistible for your audience:

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The Marketing Society’s 2012 Brand of the Year award goes to P&G

by on November 29, 2012

Very proud to be awarded The Marketing Society's 2012 Brand of the Year award bit.ly/TuLE8N #boty2012

— P&G UK and Ireland (@PGUK) November 29, 2012

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Weekend papers – Stir-up Sunday, Christmas puddings, The Hobbit, Planet’s fresh water

by on November 27, 2012

    Elen Lewis, editor of The Marketing Society, curates the edited ‘nice to know’ highlights from the weekend’s papers, from Stir-up Sunday to an unexpected battle for The Hobbit.
    85% of people have never heard of Stir-up Sunday, a centuries-old Anglican ritual that saw cooks make their Christmas pudding the Sunday before Advent.
    Only 7% of people will make Christmas puddings from scratch this year.

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