New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.
The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.
— Will Corry (@slievemore) January 2, 2017
Marketing for a sales team? : Are you still looking for new business leads? https://t.co/MK3jJqdxU6
— Will Corry (@slievemore) October 2, 2016
- A new British survey revealed what people consider signals of class
- Speech, age, demeanour and personal style are judgement touch points. The Royal Family and Taylor Swift are some of the classiest celebrities.
We have included this blog [TheMarketingblog] in the list as number 51. It is by far the classiest marketing blog in the UK, probably in the world