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Boux Avenue appoints Threepipe to drive online growth

Boux Avenue appoints Threepipe to drive online growth

by on April 27, 2017

Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Threepipe will manage the brand's paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

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New : Clive Christian partners with Threepipe to drive Christmas sales

New : Clive Christian partners with Threepipe to drive Christmas sales

by on November 17, 2016

Clive Christian, the British luxury interiors and fragrance company, has appointed Threepipe to manage its digital advertising and SEO programmes across its collections during the festive period.

Threepipe will manage paid search and display retargeting as well as social advertising formats through Facebook and Instagram. This will be supported by both on and offsite SEO activities including technical optimisation and creation and outreach of content to key influencers.

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What is Attribution Modelling? / Guest Post by Sandra Melo, Search Executive at Threepipe

by on April 15, 2013

In the past, most advertisers relied on a basic, linear model approach, which was based on the "one size fits all" concept.

This idea was the one which shaped the online advertising market as we see it today, leading to the creation of complex reward structures and conversion funnels which are a must in our days. Generally speaking, the past approach focused only on the target area of the last click, whereas the new approach is basically an entire environment where everything is based on the ever-growing customer demand.

The last click (or impression-based models) only allowed for a basic understanding of the companies' growth tracking and analysis. On the other hand, an attribution model is built from the ground to ensure a continuous development using the customers' behavioural data. Thus, the ultimate point falls on the better allocation of advertisement funds, funds which should return a generous profit. For this to be achieved, the approach needs assessment and optimization at the micro level (e.g. where brand keywords are able to influence one another), as well as a quality macro channel approach (e.g. the influence on searched keywords).

Attribution modelling requires companies to shape their advertisement campaigns according to these factors. [more…]

“One of the most anticipated pieces of research within the retail sector” / threepipe

by on April 10, 2013

threepipe write ...

Next month (May 9th) we are excited that we are jointly hosting an event with The Future Laboratory which will present global retail trends for the next five years.

This annual report from The Future Laboratory has become one of the most anticipated pieces of research within the retail sector and with so much change happening, we are expecting a fascinating event. [more…]