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Attracting attention with an on-pack promotion / Dawn Dean, Protravel

by on September 30, 2014

How brands can differentiate themselves from the competition without lowering prices

By Dawn Dean, senior account manager at Protravel

How to catch consumer’s attention in supermarkets is an ongoing challenge for FMCG brands.  Money-conscious behaviour that came about because of the recession is now entrenched for many and as a result some brands are continuing to promote on price for fear of losing sales.

‘Buy one, get one free’, ‘50 per cent off’, or ‘25 per cent extra free’ all attract the attention of consumers during those few seconds when they are at the supermarket shelf making decisions about what to put into their trolley, but these all cost the brand money and ultimately devalue it  .www.protraveluk.co.uk

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Protravel appoints Chloe Mearns as Business Development Executive

by on July 16, 2012

Protravel, the UK’s leading provider of travel rewards, incentives and prizes, has expanded its team with the appointment of Chloe Mearns as Business Development Executive.

Chloe joins from Global Radio where she was an Account Manager with responsibility for new business generation and maintaining existing client relationships. She has also worked for Thomas Cook and so brings with her a combination of both sales and travel knowledge. [more…]