Five key themes revealed from largest ever mobile video research study – conducted by Millward Brown
Based on the largest ever research study on mobile video, conducted by Millward Brown, the Mobile Marketing Association (MMA) today published a guide in conjunction with video ad technology company Tremor Video to help improve the quality of mobile video ad campaigns.
Entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units, it reveals five foundations for success based on Millward Brown’s analysis of over 300 interactive video campaigns, in which each individual piece of creative was tested with consumers to gauge their receptiveness to each ad.
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