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Movers and Groovers : Tremor Video announces Sue Hunt as new EMEA MD

by Will Corry on April 28, 2015

Tremor Video announces Sue Hunt as new EMEA MD to drive programmatic offering

Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic.

Hunt, taking over from the departing Alex Macnamara, will manage the company’s UK media and publisher networks, expand programmatic relationships in Europe, and oversee the development of new strategic initiatives.

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MRC accredits Tremor Video for Viewable Impressions and Completions

by Will Corry on March 16, 2015

Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics

Video ad technology company Tremor Video today announced it has received accreditation by the Media Rating Council (MRC) for its measurement of viewable video ad impressions and related viewability metrics, as well as its viewable video ad completions.

The accreditation means that the company’s programmatic buying platform and managed service clients can now buy and optimise on Tremor Video’s MRC-accredited viewability statistics. The company’s VideoHub® technology was the first to become accredited for a video viewability metric (Average Viewability Percentage) in May 2013. It is now accredited by the MRC for its video viewable impression, as well as a range of other viewability-related measures. [more…]

Infographic: How to understand programmatic video / Tremor Video

by Will Corry on November 4, 2014

A new infographic from Tremor Video #TremorVideo that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy. [more…]

Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]

Research : MMA & Tremor Video launch guide to help marketers crack Heineken

by Will Corry on July 14, 2014

Five key themes revealed from largest ever mobile video research study conducted by Millward Brown

Based on the largest ever research study on mobile video, conducted by Millward Brown, the Mobile Marketing Association (MMA) today published a guide in conjunction with video ad technology company Tremor Video to help improve the quality of mobile video ad campaigns.

Entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units, it reveals five foundations for success based on Millward Brown’s analysis of over 300 interactive video campaigns, in which each individual piece of creative was tested with consumers to gauge their receptiveness to each ad.

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Infographic / The US connected TV universe by demographics and media consumption habits

by Will Corry on May 19, 2014

The below infographic from Tremor Video @TremorVideo showcases the US connected TV universe by demographics and media consumption habits:..."

Only 14% of people watching video via connected TV devices are 18-34 men (oft considered the key early tech adopter group). 35% of connected TV devices are in the bedroom compared to 55% in the living room

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UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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Average Viewability Percentage reporting for online video comes to UK / Tremor Video

by Will Corry on March 14, 2014

To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor Video, who will now include viewability results in all campaign reports.

Utilising the metric known as ‘Average Viewability Percentage’, Tremor Video’s proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

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All about Vimeo, Webtrends, Tremor Video, Opera browser, Adblock Plus

by Will Corry on November 13, 2012

Today, Vimeo opened the preview phase of its upcoming pay-to-view service with the release of six movies. This selection of films—handpicked by the Vimeo staff— illustrates Vimeo’s flexible suite of features for creators to sell their films directly to their audiences worldwide with control over pricing, viewing periods, release geography and bonus content features.

Viewers that buy access to pay-to-view movies will find them automatically downloaded to their “Watch Later” list so they can access the films immediately on any device — including a big-screen TV in full HD through Apple TV, Samsung TVs, Roku, iPad and many others. [more…]