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UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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Average Viewability Percentage reporting for online video comes to UK / Tremor Video

by Will Corry on March 14, 2014

To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor Video, who will now include viewability results in all campaign reports.

Utilising the metric known as ‘Average Viewability Percentage’, Tremor Video’s proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

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All about Vimeo, Webtrends, Tremor Video, Opera browser, Adblock Plus

by Will Corry on November 13, 2012

Today, Vimeo opened the preview phase of its upcoming pay-to-view service with the release of six movies. This selection of films—handpicked by the Vimeo staff— illustrates Vimeo’s flexible suite of features for creators to sell their films directly to their audiences worldwide with control over pricing, viewing periods, release geography and bonus content features.

Viewers that buy access to pay-to-view movies will find them automatically downloaded to their “Watch Later” list so they can access the films immediately on any device — including a big-screen TV in full HD through Apple TV, Samsung TVs, Roku, iPad and many others. [more…]

All about Participate Sport, Citibet,Tremor Video,The Microsoft Advertising Story Awards and Human Race

by Will Corry on April 25, 2012

Here is our weekly get together with some of the PR releases received by theMarketingblog. Enjoy.

Are you happy with your social media marketing so far this year?

If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.  Now the main act. It's all about Participate Sport, Citibet,Tremor Video,The Microsoft Advertising Story Awards and Human Race

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