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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

by on October 19, 2019

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.

The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.

For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk

 

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What it’s like to be British

What it’s like to be British

by on May 21, 2019

Saying hello to a friend in the supermarket, then creeping around like a burglar to avoid seeing them again.

Looking away so violently as someone nearby enters their PIN that you accidentally dislocate your neck.

Thanks to Fiona for this one

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Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

Movers and Groovers : Clarity boosts creative department with the appointment of new Creative Director

by on January 22, 2019

Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of their new Creative Director, James Warfield.

Following the recent appointments of Henrietta Cheung, Business Development Director and Louise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients.

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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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Salad Creative head up the visual branding for 24th Design Podge Lunch

Salad Creative head up the visual branding for 24th Design Podge Lunch

by on August 3, 2018

Salad, the creative-led design and communications agency, today reveals the visual branding and creative concept for this year’s Design Podge Lunch – the design community’s invite-only annual networking event.

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Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

by on November 29, 2017

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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Cosmetics adverts tell women they’re broken – new research

by on December 19, 2016

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr [more…]