Get in Touch

utilities

New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

[more…]

New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

[more…]

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]

Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by on November 21, 2013

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.

[more…]

Wise solution for listed energy plc

by on July 30, 2012

Energy and utilities consultancy Utilitywise plc has unveiled its new brand identity following a collaborative project with Solution Group as the company was listed on the stock market.

The Tyneside-based agency devised the company’s new logo using a striking red and black combination to help it stand out in its crowded, competitive marketplace. www.utilitywise.com

[more…]