TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Victoria’s Secret

Which lingerie company ads are targeted more at men than women?

Victoria’s Secret has an advertising problem, and it’s putting off customers.  In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria’s Secret’s stores. 

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Research : Victoria’s Secret is the top brand using social media .. Spredfast

Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the top brand using social media, according to new research

Research : Victoria’s Secret is the top brand using social media .. Spredfast Read More »

Body image: Victoria’s Secret “The Perfect ‘Body'” campaign sparks #iamperfect movement

Does Victoria’s Secret have an obligation to send what some deem “the right message” to young girls? They are now under fire for a new ad campaign that features the slogan “The Perfect ‘Body.’” The slogan, which refers to the

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