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video marketing

In 2019, more than 85% of businesses publish video content – up from 75% in 2018

by on June 10, 2019

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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Upcoming Events | Making sense of native advertising and making sense of video marketing

by on September 24, 2014

Upcoming Events | Making sense of native advertising and making sense of video marketing

October 21st 2014 Court House Hotel, 19-21 Great Marlborough St, London

Events Manager at Dot Media Ltd writes After the success of our Making Sense of Programmatic Buying and Making Sense of Proximity Marketing events in June, we would love to invite you to attend our Native Advertising and Making Sense of Video Marketing events on October 21. The event is free for B2C brands, so don't hesitate and book your tickets now:  http://mobilemarketingmagazine.com/makingsense/

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Software solutions / MaaS Pros is offering five UK franchisees a first mover advantage by reducing its franchise fee by 35%

by on February 17, 2014

Why MaaS Pros is the fastest growing
concept in digital marketing?

Fee reduction for potential franchisees as international digital marketing expert MaaS Pros breaks into UK. Suzie McCafferty from franchise consultancy Platinum Wave is spearheading the campaign

Global digital marketing solutions business MaaS Pros is offering its first five UK franchisees a unique first mover advantage by reducing its franchise fee by 35% in order to get its British business off to a flying start. The Canadian-based company, is launching a major campaign to expand the well-known brand in the UK. MaaS Pros is so committed to its UK Launch, it has for the first five franchisees, reduced its fee from £19,995 to £12,995.  Franchisees will still receive all the benefits of the £19,995 demonstrating the partnership approach MaaS Pros is keen to adopt in the UK.

For further information please visit www.maasprosfranchising.com/uk/. Twitter: @maaspros OR contact Suzie McCafferty, Managing Director, Platinum Wave on 07793 054 233, suzie@platinumwave.co.uk, www.platinumwave.co.uk, Skype: suziemccafferty Twitter: @SuzieMcCafferty.

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Can Vine become a video marketing preview tool?

by on February 11, 2013

Companies have begun to develop interactive content marketing strategies, focusing on visual media as a way to attract new prospects and create long-term relationships. Brafton has reported that 70 percent of B2B and B2C brands use video content to engage their audiences, but video marketing has yet to hit full stride.

To understand the type of video content that compels prospects to react, marketers must use trial and error, evaluate viewer trends and refine strategies accordingly. A new social app may help brands get added reach and real-time responses.

The introduction and proliferation of Twitter’s Vine application could create a new video marketing teaser tool and help marketers understand what drives response. Vine allows users to create six-second video clips and publish their creations to Twitter.

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