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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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[Watch] : The new video about Tiger returning to the Masters

by on April 15, 2018

When Tiger Woods returned to the Masters for the first time in three years...

following a string of injuries and scandals, Nike marked the occasion with a new commercial for its longtime endorsee. The ad not only ran on TV, the latest Viral Video Chart makes clear, but got significant online support. [more…]

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

by on March 14, 2018

 

Latest  :   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. [more…]

Hotwire Reels to provide global video capability across 35 countries

Hotwire Reels to provide global video capability across 35 countries

by on February 23, 2018

Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

by on December 16, 2016

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video.

The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades”  /  Gareth Jones

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades” / Gareth Jones

by on November 14, 2016

eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.

The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.

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[Watch] PromoVeritas. Global promotional compliance made simple

by on October 16, 2016

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