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by on June 19, 2019

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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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Vonage wins 2019 Internet Telephony Product of the Year Award

Vonage wins 2019 Internet Telephony Product of the Year Award

by on May 20, 2019

Latest...

Vonage (NYSE:VG), a global business cloud communications leader, announced today that integrated media company TMC, has awarded the Company a 2019 INTERNET TELEPHONY Product of the Year Award for two of its leading services - cloud-native unified communications solution, Vonage Business Cloud (VBC), and Conversation Analyzer on Vonage’s NewVoiceMedia solution.

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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[Watch] : The new video about Tiger returning to the Masters

by on April 15, 2018

When Tiger Woods returned to the Masters for the first time in three years...

following a string of injuries and scandals, Nike marked the occasion with a new commercial for its longtime endorsee. The ad not only ran on TV, the latest Viral Video Chart makes clear, but got significant online support. [more…]

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

by on March 14, 2018

 

Latest  :   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. [more…]

Hotwire Reels to provide global video capability across 35 countries

Hotwire Reels to provide global video capability across 35 countries

by on February 23, 2018

Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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