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Hotwire Reels to provide global video capability across 35 countries

Hotwire Reels to provide global video capability across 35 countries

by on February 23, 2018

Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

[Watch] M&Ms’ flagship store is first to benefit from Optoma and DisplayMapper partnership

by on December 16, 2016

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video.

The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: the world’s first web-based 3D projection mapping system. Both parties embarked on the partnership as a way to combine DisplayMapper’s easy-to-use software with Optoma award-winning projectors - making affordable and simplified 3D projection mapping available to the masses. [more…]

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades”  /  Gareth Jones

“It’s eBay’s 21st Christmas, and as a brand we’ve evolved tremendously over the past two decades” / Gareth Jones

by on November 14, 2016

eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.

The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.

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[Watch] PromoVeritas. Global promotional compliance made simple

by on October 16, 2016

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Getting a video conferencing vendor for your business

Getting a video conferencing vendor for your business

by on September 26, 2016

Like any large scale business decision, choosing a supplier for your video meeting software should be taken with care and planning. Video conferencing technology has evolved so much that there are now numerous options on the market which makes the decision that much harder. [more…]

FMCG : Seriously Strong explores rich provenance in new campaign

FMCG : Seriously Strong explores rich provenance in new campaign

by on July 12, 2016

Seriously™  Strong Cheddar has launched a new campaign which celebrates 160 years of heritage through its farmers, graders and the Scottish cattle herds that contribute to its unique taste.

Shot on location in South West Scotland where it’s produced, Seriously Strong Cheddar | Made in Scotland includes a film narrated by Seriously™  Strong dairy farmer from Stranraer, Rory Christie. [more…]

Twitter Unveils Twitter Engage, New App to Help Creators Grow & Retain Audience

Twitter Unveils Twitter Engage, New App to Help Creators Grow & Retain Audience

by on June 22, 2016

Twitter has Unveiled Twitter Engage, a new, standalone app to help popular creators interact with their fans and grow and retain an audience. Twitter Engage [more…]

Research : Nielsen Marketing Cloud grows its global footprint

Research : Nielsen Marketing Cloud grows its global footprint

by on June 20, 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance

Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.

The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.

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