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What areas are big brands focusing on for their marketing strategies in 2016?

by on May 31, 2016

Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.

Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.

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Three men in a hire car… starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck

Three men in a hire car… starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck

by on April 8, 2016

Europcar, the Official Car and Van Rental Partner of Arsenal Football Club, today released its brand new video ‘Road Trip’, starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck.

The amusing film follows the capers of the three teammates as they take a trip in a Europcar hire car, having thought they had missed the team coach to an away match.

The trio expertly capture the atmosphere of a somewhat tedious car journey as they bicker over driving and play in-car quizzes; there’s even a dashboard drum solo performance from goalkeeping legend Petr Cech. [more…]

Video : Take the ‘next step’ with Lloyds – new campaign by adam&eve

by on March 11, 2016

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This week’s Video Spot – enjoy

by on March 2, 2016

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[Video] .. Marketers need to take a leap of faith – David Peto, CEO and Founder at Aframe

by on February 29, 2016

Here is a soundbite from David Peto, CEO and Founder at Aframe

First, video is eating up the Internet. By 2019, 80% of all global internet traffic will be consuming video. If you think that sounds extreme, think again – twelve months ago it had already reached 64%. With consumers now spending more time watching digital media than they do TV, the rise of video is indisputable.

It’s little wonder, then, that businesses are bolstering their online video capabilities as they look to respond to modern buying behaviours.

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Listen up guys: There is nothing sexy about not being able to walk

by on February 20, 2016

MODERATE DRINKERS WANTED: HEINEKEN LAUNCHES GLOBAL RESPONSIBLE CONSUMPTION CAMPAIGN

If you rush the “before”, you’ll miss the “after”. Stay within your limits to experience everything the night has to offer.

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How to make videos more discoverable, searchable and engaging for viewers – exclusive download

by on February 4, 2016

Register now to view this exclusive content!

Ramp named to the "Visionaries" quadrant

Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]

RadiumOne eyes Nordic growth with new Norway office

by on January 15, 2016

Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets. [more…]

Heartwarming story of a man and his dog

by on December 26, 2015

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Video : First ever beer advertising only to women

by on December 22, 2015

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