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Think like a human : How B2B brands can become better storytellers

Think like a human : How B2B brands can become better storytellers

by on June 30, 2019

Simon Cliffe, Founder and Director Branch Road writes .... Stories have been used for as long as we can remember.

They’ve framed our cultures, shaped our societies and influenced our behaviour. However, despite storytelling being such an innate human ability, some B2B brands are still getting it wrong.

From lack of authenticity and emotion to too much focus on product features and benefits, many brands still churn out stories that create minimal traction with their audience.

And with increased noise and competition online, good storytelling has now become more critical than ever to create an emotional connection with an audience across a range of channels.

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