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A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

by on September 1, 2016

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.

The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

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Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion

by on June 2, 2016

By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86 percent of supermarket shoppers use coupons with 40 percent indicating increased use from the previous year. Perhaps surprisingly, 50 percent of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45 percent of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55 percent of 25 to 34 year olds looking for offers compared to 28 percent of those 65 and older. [more…]

Guest Post : An increasing number of consumers now visiting more than four different supermarkets in any one month for groceries

by on March 4, 2013

New shopper marketing research

Shoppers are sounding the death knell for the traditional weekly shop, with an increasing number of consumers now visiting more than four different supermarkets in any one month for groceries, according to research by St Ives Group.

The study, which throws the spotlight on people’s motivations for choosing specific supermarkets and products, has identified the ‘promiscuous shopper’ who visits a different store every week, driven by a desire to find the best prices and offers, with people going to 4.14 stores per month on average.

A third of people surveyed also said they had tried completely new stores in the past year.

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Online voucher and deal specialist signs two year contract / DiscountVouchers.co.uk / Group Commerce

by on October 11, 2012

DiscountVouchers.co.uk has signed a 24-month agreement with Group Commerce, to provide the e-commerce platform behind the website.

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Research : A third of men under 34 buy more clothes online than offline

by on August 9, 2012

Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs

Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.* [more…]

Mobile Apps overtake printable vouchers as a Marketing tool

by on July 20, 2012

  • VoucherCodes.co.uk sees iPhone app redemptions outstrip printable vouchers
  • 25 per cent of traffic to leading UK voucher site is mobile

Analysis of VoucherCodes.co.uk’s Quarterly Voucher Usage Report, a seasonal snapshot of the key trends driving voucher usage, reveals redemptions through the site’s market leading iPhone app now outstrip redemptions through printable vouchers.

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Giftcard & Voucher Week reveals its first confirmed partners – Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes

by on June 14, 2012

John Starr, managing director of Clareville, the PR agency that has developed the Giftcard & Voucher week comments: “We’re pleased to welcome onboard our partners for the inaugural Giftcard & Voucher Week and look forward to starting the promotional activities.

As official supporters of Giftcard & Voucher Week, our partners will benefit from increased exposure in the run up to the Christmas period and support the drive to position giftcards and vouchers as the perfect gift, incentive or reward across both the consumer and corporate sectors.”

Launching in November 2012, Giftcard & Voucher Week this week reveals its first confirmed partners. They include: Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes. [more…]