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web and mobile development

Mobile campaign drives 2,370% rise in traffic to Debenhams Beauty Club Awards

by on November 7, 2013

Over 40% of votes cast by mobile; key to success “moving beyond Facebook”
Results in record 5,000 new signups for Beauty Club Cards
STEEL London’s campaign wins bronze award for ‘best use of digital in retail’
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STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’

by on December 3, 2012

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Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

by on November 28, 2012

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy'

London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.

The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales - all on a very limited budget

The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. [more…]