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Marketing your business: 4 ways the web can help

Marketing your business: 4 ways the web can help

by on July 31, 2019

If you constantly find yourself coming up short of your marketing targets, then it’s probably time you sought some advertising assistance.

Rest assured, the internet is more than capable of aiding you in your bid to promote your business. All you need to do is embrace the usage of its many facets and, more importantly, use them correctly.

Doing the opposite and using them incorrectly could end up doing more harm to your online presence and brand than good.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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9 ways to check the credibility of your web hosting service

9 ways to check the credibility of your web hosting service

by on October 27, 2018

A reputable web host is concerned about the ongoing provision of their hosting services. They understand that when customers’ websites go down, they look bad.

Their email, forums and live chat light up with customer service complaints and they’re going to have as bad a day as their customers are.

There are different ways to ascertain how credible your web hosting service is. Let’s look at a few of them now.

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Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

by on December 6, 2016

Yaron Morgenstern, CEO at Glassbox

Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.

Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.

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Research : UK insurers beat US for digital customer experience

Research : UK insurers beat US for digital customer experience

by on October 7, 2016

Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica.

US performance trails the UK, where insurers answered 54% of questions on digital channels, 80% sent via email and 45% via the web. US insurers could only answer 28% of queries across all digital channels, and 14% of companies failed to respond successfully on either email, social media or chat. While email was the strongest channel for answers in the US, with a 37% success rate, the average time to receive a response was nearly two days (1 day 23 hours 38 minutes). In the UK it was 28 hours 4 minutes.

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“I love the new brand. It looks beautiful, is customer focused and gives a clear, simple route to our products” / Kate Cox, CMO, 123 Reg

by on September 16, 2016

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

by on March 5, 2015

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content

The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

by on February 13, 2015

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What’s the point of AdBlock Plus if Google, Microsoft and Amazon can pay to bypass it?

by on February 3, 2015

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Helping Scotland Decide / It’s time to decide with the new voting referendum highlighter!

by on September 2, 2014

Want to grab the attention of the Scottish public whilst out canvassing to see which way they plan to vote?

Well look no further as Promotional Products Week (PPW) has created a ‘referendum voting highlighter’ that will allow the Scottish public to show with ease which way they plan to cast their vote and make political history.

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