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‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

by on March 14, 2015

Socialyse Powered By Cake is based in Soho, London

Socialyse Powered By Cake is based in Soho, London

Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit is launching after several client wins including boy band One Direction, Honda, Weetabix, AXA, Nest and recently won HMG UK client O2.

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FMCG : Weetabix latest to launch breakfast drink

by on January 7, 2014

Marketing manager Francesca Davies said: "The breakfast on the move category is expected to grow more so over the next three years and we want Weetabix to be leading the charge.   Read On ...

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Voice : Now a route for FMCG marketers to engage with symbol group convenience retailers more effectively

by on August 26, 2012

Over 40 leading FMCG brands including Muller, GSK, Weetabix and Redbull have already signed up to an innovative new service that has been developed specifically to help FMCG marketers engage with symbol group convenience retailers more effectively on store by store basis in order to close gaps in distribution and drive sales growth.

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Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]