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welcome emails

The why, what, and how of welcome emails

The why, what, and how of welcome emails

by on February 5, 2019

Sending welcome emails to new subscribers can make the rest of your emails so much more effective.

Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.

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Viewpoint article :The most effective ways in which email marketers can engage with their brand new subscribers

by on July 12, 2013

The latest viewpoint article from Emailvision, the marketing automation and customer intelligence company.

Recent research from the company reveals that more than 68 per cent of UK’s top retailers are failing to incentivise their welcome emails, causing a potential rift between new customers. To address this, in this article, Anthony Wilkey, Regional Director, Account Management Group, sets out the most effective ways in which email marketers can engage with their brand new subscribers, establishing a strong relationship from the offset.

Anthony lays out six simple steps that retailers, or any business can follow to make sure that the first contact they have with their new customer is as valuable as it can be. [more…]