WMS
Harry Lang, formerly marketing director at Pinnacle, has launched a new added value consultancy for the gaming industry.
‘Brand Architects’ will provide bespoke brand development, channel marketing and PR services to gaming operators and B2B providers. Lang has a wealth of experience in the sector, having also worked for the likes of WMS, bwin.party and Rank Group. [more…]
Exclusive comment from Elliott Jacobs, Director at 
It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.
The right marketing plan is what small and medium miniature golf courses need to compete with bigger competitors. 
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.
You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.
Into a Belfast pub comes Raditz, looking like he'd just been run over by a train. His arm is in a sling, his nose is broken, his face is cut and bruised and he's walking with a limp.
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).