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Women for Women Research

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

Women for Women : “Brands are dropping the ball by missing out on this household spending segment”

by on March 6, 2019

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of colour), their share of personal wealth in the U.S. keeps increasing—to about 60 percent—meaning they will have close to $22 trillion (that is not a typo!) by 2020.

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Women for Women Research : The £7bn a year mum-economy …eSeller

by on October 22, 2015

British mumpreneurs are an increasingly powerful economic group, adding billions to the UK economy and supporting thousands of jobs, new research from online marketplace eBay reveals.

Businesses set up and run by mums as sole-proprietors are flourishing, generating £7.2 billion for the UK economy in 2014, and supporting 204,600 jobs last year alone. The retail sector which includes jobs in bricks and mortar shops, market stalls and specialist online retail contributes £650 million to the economy each year.

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