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World Cup

Arrest : Suspicion of corruption over the 2022 Qatar World Cup ….. [breaking news]

Arrest : Suspicion of corruption over the 2022 Qatar World Cup ….. [breaking news]

by on June 18, 2019

Multiple sources say Michel Platini has been arrested in France on suspicion of corruption over the 2022 Qatar World Cup.

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Make the most of the World Cup: Are you match fit for 2018?

by on April 8, 2018

Are you really ready to capitalise on the biggest football event of the summer?

At TBK Group we’ve put together a guide to help your campaigns hit the target without falling foul of the world’s most famous tournament’s strict sponsorship rules. [more…]

Going to the World Cup in Russia? :  Warning to be careful from senior Tory MP

Going to the World Cup in Russia? : Warning to be careful from senior Tory MP

by on March 13, 2018

England football fans travelling to the 2018 World Cup in Russia may be targeted in reprisal attacks after the Kremlin was accused of poisoning former spy Sergei Skripal, a senior Tory MP has claimed.

Tom Tugendhat, who chairs the foreign affairs select committee, warned that those travelling to Russia should be “very careful”.  [more…]

Are you planning to run a promotion for the FIFA World Cup hosted by Russia? … PromoVeritas

by on July 31, 2017

With next year’s FIFA World Cup hosted by Russia gradually looming, are you planning to run a promotion in Russia and do you know the correct rules?

Despite being the 21st tournament this is the first time in history that a World Cup is going to be located in Eastern Europe, therefore this it’s a great and unique opportunity to run promotions in this region that capture the excitement that only the biggest single-sporting competition on the planet creates every four years.

Contact PromoVeritas at info@promoveritas.com or call +44 203 325 6000.

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Adidas gets one shot at World Cup glory with Five by Five

Adidas gets one shot at World Cup glory with Five by Five

by on June 14, 2016

The Challenge ... With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup.

Many brands were looking to piggy-back the event, so the Adidas body care brand had to come up with a strategy that would cut through the noise and really engage with the football obsessed 15-24-year-old male target audience.

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Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

by on May 23, 2016

eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today.

eBay Advertising’s data reveals that, ahead of the last World Cup, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ all spiked on eBay.co.uk at a total of almost 5,000 on 26th May, as shoppers primed their homes for optimum viewing. A similar uplift is expected this year as the nation gets ready to cheer the UK and Ireland on in a range of sports. [more…]

“Irreverent, cheeky, sometimes challenging but always in a humorous way -‘unboring’ them”

by on August 26, 2014

Edinburgh’s Whitespace @whitespacers are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic unboring identity for the 2014 Edinburgh Festival Fringe.

Via @dandad We spoke to Neil Walker – Senior Creative, Mike Bryant – Senior Designer and Carolyn Gordon – Senior Account Manager, about the creation of this #unboring vibrant work.

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This could be a huge distraction from the World Cup – Belle De Soir have added Pheromone infused stockings from Ballerina

by on June 12, 2014

Belle De Soir www.belledesoir.com has announced that they have just added Pheromone infused stockings from Ballerina

If you didn’t feel sexy enough when wearing a set beautiful Stockings these take it to another level! If your man is being distracted by the World Cup or you just want to add something special to your wardrobe you need to take a look. Available in either Black or Ivory these Ballerina 800 Hold Up Stockings with Pheromones are sheer hold ups infused with pheromones, helping a woman to feel more confident thanks to the latest patent technology. Delicately perfumed and containing scientifically formulated pheromone concentrate. [more…]

Five biggest World Cup marketing nightmares

by on June 11, 2014

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eBay predicts rise in nocturnal shopping during World Cup summer

by on May 13, 2014

Data released by eBay Advertising today reveals the opportunities for brands to capitalise on the 'halo' effect of the World Cup, as eBay predicts a rise in nocturnal shopping when the tournament kicks off next month.

eBay recorded a 20% increase in the number of searches for wide screen TVs in the UK in the run-up to Euro 2012, compared to May and June 2013, showing that major sports events, like the World Cup, have a 'halo' effect in other categories too, as Brits ready themselves for a summer of sport.

And unique to this summer's tournament, eBay Advertising predicts a rise in nocturnal shopping, as fans take advantage of dual-screening and shop while they watch. Data from eBay Advertising found that during England’s defeat to Italy during Euro 2012, there were still over 4,000 searches for football shirts on eBay.co.uk. With some games kicking off at 11pm UK time this summer, brands have an opportunity to extend their campaign windows later into the evening to target consumers as they browse online. [more…]