"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.
Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."
Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.
A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook.
Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus.
The activity, which features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard. [more…]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.
Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.
In fact, growth in watch time on YouTube is up over 50 percent year-over-year1 so now, more than ever, businesses can connect with their customers through video advertising on YouTube.
We know that creating a polished video ad can be challenging. To make it easier for businesses of any size to get started with advertising on YouTube, Google’s launching YouTube Director —two offerings; the YouTube Director for Business app, and the YouTube Director onsite service. [more…]
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.
Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.
94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring.
Visibrain’s research was conducted in partnership with Nicolas Vanderbiest, a crisis communications specialist at the University of Leuven. His analysis examined over one hundred of the biggest PR disasters from the last year and identified that in nearly every case, Twitter had either started the crisis or helped make it significantly worse.