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What does working in marketing in 2019 look like?

What does working in marketing in 2019 look like?

by on April 19, 2019

While some industries constantly throw out old methods to be replaced with the new, marketing is one of those industries that blends both old and contemporary methods together.

Nowadays, marketing is learning to embrace the progress technology has made in terms of how information is published while holding on to some of the older, more traditional methods that still work to this day.

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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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Micro Influencers get the most engagement on social

Micro Influencers get the most engagement on social

by on December 20, 2018

New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.

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Effective ways to make money with YouTube with a small channel

by on September 11, 2018

Making money with YouTube isn't something new or groundbreaking; people have been doing it for years since the video platform's inception. PewDiePie, for example, the YouTuber with the most subscribers, has been making millions each year from his "Let's Play" videos.

This isn't surprising considering that he has over 63 million followers at the time of writing; at this point it doesn't matter what he posts, it's bound to attract a ton of views and, by extension, make exorbitant amounts of money in advertising revenue.

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Effective ways to make money with YouTube with a small channel

Effective ways to make money with YouTube with a small channel

by on September 4, 2018

Making money with YouTube isn't something new or groundbreaking; people have been doing it for years since the video platform's inception. PewDiePie, for example, the YouTuber with the most subscribers, has been making millions each year from his "Let's Play" videos.

This isn't surprising considering that he has over 63 million followers at the time of writing; at this point it doesn't matter what he posts, it's bound to attract a ton of views and, by extension, make exorbitant amounts of money in advertising revenue.

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[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

by on March 6, 2018

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.

YouTube takes the list of companies certified for brand safety to 61.

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A step-by-step guide to how to get more views in YouTube

A step-by-step guide to how to get more views in YouTube

by on February 15, 2018

YouTube is the second largest search engine in the world after Google.

People like it, a lot. It is a channel widely used to promote, entertain, and educate those who use it and has roughly about 22 million visits monthly with the average duration being 40 minutes per session. [more…]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

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Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London

by on June 23, 2017

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