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Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London

by Will Corry on June 23, 2017

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JICWEBS comment re Times article on ads funding terror

JICWEBS comment re Times article on ads funding terror

by Will Corry on February 10, 2017

"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.

Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."

Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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ifolor tap into the eventful moments of heartbreak and divorce in comedy films for Christmas

by James on December 5, 2016

A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook.

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

by James on November 24, 2016

Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus.

The activity, which features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard. [more…]

A new online platform for watching great stand up

by James on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

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Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses

by James on October 10, 2016

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video.

In fact, growth in watch time on YouTube is up over 50 percent year-over-year1 so now, more than ever, businesses can connect with their customers through video advertising on YouTube.

We know that creating a polished video ad can be challenging. To make it easier for businesses of any size to get started with advertising on YouTube, Google’s  launching YouTube Director —two offerings; the YouTube Director for Business app, and the YouTube Director onsite service. [more…]

Jennifer Aniston makes a new friend on Emirates

Jennifer Aniston makes a new friend on Emirates

by James on October 7, 2016

Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline*.

The advert builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral.

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Impulse launches new campaign with YouTube star Leanne Lim-Walker

Impulse launches new campaign with YouTube star Leanne Lim-Walker

by James on August 16, 2016

Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.

Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.

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1 in 5 PR disasters break on Twitter, while 94% are inflamed by Twitter trolls

by James on July 29, 2016

94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring.

Visibrain’s research was conducted in partnership with Nicolas Vanderbiest, a crisis communications specialist at the University of Leuven. His analysis examined over one hundred of the biggest PR disasters from the last year and identified that in nearly every case, Twitter had either started the crisis or helped make it significantly worse.

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