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[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

by on March 6, 2018

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content.

YouTube takes the list of companies certified for brand safety to 61.

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A step-by-step guide to how to get more views in YouTube

A step-by-step guide to how to get more views in YouTube

by on February 15, 2018

YouTube is the second largest search engine in the world after Google.

People like it, a lot. It is a channel widely used to promote, entertain, and educate those who use it and has roughly about 22 million visits monthly with the average duration being 40 minutes per session. [more…]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

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Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London

by on June 23, 2017

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JICWEBS comment re Times article on ads funding terror

JICWEBS comment re Times article on ads funding terror

by on February 10, 2017

"This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles specifically designed to reduce the risk of ads appearing against inappropriate content.

Currently 34 companies have received this seal for Brand Safety and we advise advertisers to check whether potential ad trading partners have this certification."

Richard Foan, chairman of JICWEBS, the independent body responsible for developing standards for online ad trading.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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ifolor tap into the eventful moments of heartbreak and divorce in comedy films for Christmas

by on December 5, 2016

A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook.

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

by on November 24, 2016

Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus.

The activity, which features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard. [more…]

A new online platform for watching great stand up

by on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

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