“The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style.
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection
Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.
With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]
"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...
Land Rover’s current “31 Days, 31 Parks” campaign calls for dozens of images showcasing National Parks. Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.
Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park. All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare [more…]