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Abercrombie hit by A-list backlash over anti-fat ‘bias’

Abercrombie hit by A-list backlash over anti-fat 'bias': Brand under fire again after chief executive's comment that its clothes are for 'cool kids' is republished From www.dailymail.co.uk - The popular American label Abercrombie and Fitch is now facing a backlash after its chief executive declared its clothes were only for the 'thin and cool'.

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4 CRMs that are changing the game – helping sales to achieve results

How to be Loyalistic: 4 CRMs that are changing the game

From howtobe.loyalistic.com -

Editor's note. I have been using Nimble CRM for over a year now. It has become a very important part of my business plan to make theMarketingblog set of 'Native Advertising' sites even more result oriented, even more accepted by prospects. There is a free trial. Try it - you will quickly become as big a fan as I am.

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“Half the country’s children are unable to swim” – James Frost, Marketing Director at Nectar

Nectar, the UK’s largest loyalty programme is today (5 June 2013) launching a new initiative to allow Nectar cardholders to swap Nectar points for swimming sessions at their local pool.Customers can use the Pool Finder on www.nectar.com/swim to locate their nearest participating pool. [more…]

Using consumer generated content to fuel marketing campaigns / Julie Brakley

The emergence of social media several years ago changed the way brands communicated with and to consumers - “ forcing them to completely change their approach to marketing products and services not only online, but offline as well.