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Summersault partnering with Argos to launch a Multi-Media Centre

Argos, one of the UK’s leading retailers, has launched the Argos Multi-Media Centre (AMMC).

The retailer is partnering with strategy and communications agency Summersault, who are running Argos MMC, selling advertising opportunities to partners and key brands across a variety of media channels including catalogue, website and email marketing programs.

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Screwfix’s Click & Collect service – a real success story with 17,000 orders weekly

Following its recent launch, Screwfix’s Click & Collect service has been going from strength-to-strength, with over 17,000 orders weekly and tradesmen citing it as another great tool to add to their kit.

Click & Collect enables tradesmen to purchase Screwfix products online, and collect their goods in any one of over 220 trade counters nationwide, just 5 minutes later.

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Movers & Groovers : Andrew Mercer (ex Radio Times) has joined Scout Media

Former Radio Times advertising director, Andrew Mercer, has joined Scout Media, publishers of Scout London, the free weekly magazine for London’s social life. Mercer is developing tailored print ad packages for advertisers ahead of the Olympics and bolstering Scout London’s integrated advertising proposition across its print, online and mobile device editions.

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Cosmos is launching an engaging new direct mail campaign / WDMP

Cosmos is launching an engaging new direct mail campaign to promote Florida as the best family summer holiday location and drive bookings for its Florida holiday deals for summer 2012 and 2013. The campaign earlier this year created by direct response and relationship marketing agency WDMP, is the first to use the brand’s new look and feel following its complete rebrand

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Movers & Groovers : Chris Mitchell joins Banter Marketing from The Media Foundry

Banter Marketing, a new London based marketing agency, has appointed Chris Mitchell to the role of PR Director.

Chris, who joins Banter Marketing from The Media Foundry, will be responsible for growing Banter’s PR division, as well as developing and implementing PR strategies for the company’s current clients. [more…]

Spot the “stallions” from the “mares” takes a tumble

Complaints about an advert for bookmaker Paddy Power featuring transgender people have been upheld by the Advertising Standards Authority.

The TV advert shown in February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares".

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Don't miss these great marketing stories

Summersault partnering with Argos to launch a Multi-Media Centre

Screwfix’s Click & Collect service – a real success story with 17,000 orders weekly

Movers & Groovers : Andrew Mercer (ex Radio Times) has joined Scout Media

Cosmos is launching an engaging new direct mail campaign / WDMP

Movers & Groovers : Chris Mitchell joins Banter Marketing from The Media Foundry

Spot the “stallions” from the “mares” takes a tumble