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Big Mac

by on January 10, 2013

Remember when the highlight of every teen’s weekend was a Big Mac and fries?

That’s the problem that McDonald’s aims to fix this year: Those who do remember the years when the Big Mac was a pop-culture colossus — “two all-beef patties special sauce lettuce cheese pickles onions on a sesame seed bun!” — are older than McD’s core demographic.

And today’s teens don’t know the Big Mac as anything special beyond its permanent spot on the chain’s core menu.

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