WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.
Carling is today launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead.
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.