Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers
According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button on Black Friday, behind the best deals on offer (68%).
The research suggests companies need to be thinking beyond price in order to differentiate themselves from competitors and get the most out of the biggest online shopping event of 2015.
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
NewVoiceMedia has helped Vax reach the final of the Midlands Contact Centre Forum Awards, in the ‘Contact Centre of the Year – over 50 seats’ and ‘Manager of the Year’ categories, for its head of customer contact Carole Edwards.