‘The Drinking Man’s Scotch’

Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.

Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]