‘The Drinking Man’s Scotch’

by Will Corry on November 13, 2012

In a new spot starring actress Claire Forlani, Dewar’s shows you don’t need a Y chromosome to enjoy a “drinking man’s scotch.”

Tags: Claire Forlani, Dewar's, Videos

Tea and Jaffa Cakes equals bliss! / Shopitize

Tea and @[241780443066:274:Jaffa Cakes] cakes. Bliss! Image: http://ow.ly/mdic3

[more…]

What do Omid Ashtari, Miles Lewis, Laura Chaibi and Paul Francis have in common? / They are speakers at Mobile Marketing Live

he Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise. [more…]

Don't miss these great marketing stories

Abercrombie hit by A-list backlash over anti-fat ‘bias’

Abercrombie hit by A-list backlash over anti-fat 'bias': Brand under fire again after chief executive's comment that its clothes are for 'cool kids' is republished From www.dailymail.co.uk - The popular American label Abercrombie and Fitch is now facing a backlash after its chief executive declared its clothes were only for the 'thin and cool'.

[more…]

4 CRMs that are changing the game – helping sales to achieve results

How to be Loyalistic: 4 CRMs that are changing the game

From howtobe.loyalistic.com -

Editor's note. I have been using Nimble CRM for over a year now. It has become a very important part of my business plan to make theMarketingblog set of 'Native Advertising' sites even more result oriented, even more accepted by prospects. There is a free trial. Try it - you will quickly become as big a fan as I am.

[more…]

“Half the country’s children are unable to swim” – James Frost, Marketing Director at Nectar

Nectar, the UK’s largest loyalty programme is today (5 June 2013) launching a new initiative to allow Nectar cardholders to swap Nectar points for swimming sessions at their local pool.Customers can use the Pool Finder on www.nectar.com/swim to locate their nearest participating pool. [more…]

Using consumer generated content to fuel marketing campaigns / Julie Brakley

The emergence of social media several years ago changed the way brands communicated with and to consumers - “ forcing them to completely change their approach to marketing products and services not only online, but offline as well.