A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has revealed that B2B companies are at risk of losing two-thirds of their customer base.
These companies are failing their clients through low levels of customer engagement and not creating a customer-centric organization to “view the world through the lens of their customers.”
Gallup analysis finds that 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. The other 71% are ready and willing to take their business elsewhere.
New Bromley-based childcare training provider Fig Childcare Training, specialists in providing quality training for Childminders, Nurseries and Pre-Schools has appointed design agency Greenwich Design to create its brand identity and launch website.
The project involved developing a name for the organisation, creation of the brand identity and website design and build. [more…]