WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.
Carling is today launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead.
Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across selected packs in stores nationwide and pubs and bars throughout the UK.
ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.
ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]
1. A few fries short of a Happy Meal. 2. The wheel's spinning, but the hamster's dead. 3. He fell out of the stupid tree and hit every branch on the way down. 4. Elevator doesn't go all the way to the top floor.