More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online consumer behaviour.
Richard Keogh, Head of Kantar Media TGI UK, comments: “This new segmentation provides crucial insights into the level of engagement and influence that social media users have online. The different segments show that clicks and connections alone will not reveal consumers’ actual engagement levels.”
Teradata Corporation, the analytic data platforms, marketing applications and services company, today introduced Teradata Raw Data Exports, a new marketing applications feature that leverages vast amounts of data about customer interactions to help businesses deliver [more…]
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .