TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

London Times using iTab for giant interactive app

The Times newspaper in Britain has become the first to take on Touch2view’s new  iTab, the large, interactive tablet designed to present apps and app-based content on a human scale yet offer all the controls and gestures of smaller tablets and smartphones.

“It’s a significant event in the evolution of digital signage and interactive presentation as it taps into the familiarity of apps and app-based content,” said Touch2view MD Mark Jones.

“The response has been favourable, with customers telling us they would much more readily use this type of presentation as it is in a familiar format – an important factor for any advertisers or companies wanting customers to engage with their digital content.”

www.touch2view.com

via screenmediamag.com

Leave a Comment