I thought you might like to know a little about one of our Showcase speakers.Purple Frog is an Oxfordshire based creative advertising and strategic marketing agency.
Their philosophy is to create change in the way people think – about brands, offers and initiatives.They love challenging the status quo and the predictable. Delivering campaigns that are compelling to a clients audience, by drawing them into a brand with simple messaging, interactive and engaging opportunities. Purple Frog love working with brave clients.Creating innovative and cost effective creative solutions through their expertise in advertising, strategic marketing, branding and social media. Everything they do is designed to increase engagement, build brand advocacy, business profitability and give clients a competitive advantage over their competition.
Purple Frog work with clients to improve their return on investment (ROI) across all marketing and advertising. They ensure objectives and goals are relevant and measurement and analytics are in place for all activity.
Using a clear strategy Purple Frog help clients define and shape their activity, especially in today’s multichannel environments that are an ever-increasing drain on financial resources. They develop and build strategies specific to clients needs as well as working within the parameters of initiatives and strategies that already exist.
They are currently implementing their charity event plan for 2011, helping raise funds for the annual Sue Ryder BigWigs Business Challenge.
Now in its fourth year, the BigWigs Business Challenge is a competition that asks individuals and businesses to use their innovation and business acumen to fundraise for Sue Ryder. Purple Frog are always keen to be involved in events that give them a challenge and an opportunity to use their marketing skills for a good cause.
Purple Frog aim to £15,000 by visiting all London Underground Stations in one day on the 9th November. They are looking for corporate sponsors who will benefit from their advertising or marketing message being photographed outside each station that the team visit. The Purple Frog team will be actively tweeting messages, putting them on Facebook and Linkedin and making as much noise as possible to drive awareness of their sponsors brand before, during and after the event.
Purple Frog are asking companies to bid for teams starting at £500 and believe this will be the most cost effective advertising any company will get in 2011. There is also the added satisfaction of knowing that 100% of their investment is going to a really worthwhile cause.