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Shaken & Stirred - Influential Brand Profiling and Positioning

You can take this virtual dog on a walk across beaches, forests and parks

The latest campaign from Hypernaked, London for Pedigree is the world’s first ever virtual dog walk as part of the Pedigree Adoption Drive 2011.

The virtual dog walk allows users to take a real-life rescue dog, Ripley, on a virtual walk around the web, and we’re encouraging everyone who has a website or a blog to host a campaign MPU on their site to help raise awareness and show their support.

Users can interact and play with Ripley on her walk around the web and will unlock a donation at every stage of the journey.

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