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Movers & Groovers : INITIALS Marketing restructures board

INITIALS Marketing, the independent creative communications agency, has restructured its board with a raft of promotions to spearhead an ambitious growth strategy for 2012.

The restructure sees Jamie Matthews, previously managing director at the agency, step up to the role of CEO.

Richard Barrett, previously client partner takes on the managing director post while James Willoughby, associate director at the agency, is now client services director heading up activation. Chris Wareham is director and head of INITIALS Experience.  

Craig Lawrie, formerly head of digital, has been promoted to the management board as director and head of INITIALS Digital, and Lucy Savage is also promoted to the board as director heading up the Sainsbury’s business. 

Nick Presley continues as executive creative director, whilst Alistair Hooper officially takes on the role of as finance director after two years within the business.

 Jamie Matthews, CEO at INITIALS, said: “INITIALS is six years old and has turned in a stellar performance to date. We’re on the cusp of the next stage of our growth plans, and the board restructure is indicative of the fact that we’re not resting on our laurels. We’re proactively driving our business by making the most of the incredible talent we have within our group.

 ‘INITIALS is structured around four interconnecting centres of excellence: experience, shopper, digital, and marketing. The new board complements and brings together the top heads of our key channels and disciplines.”

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