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“Our aim is to ‘sharpen’ the Mercedes-Benz brand” / London Fashion Week

by on February 13, 2012 in Events & Awards, Lead story, Marketing

The UK’s premier style event returns this month as the world’s leading designer and fashionistas descend on the Capital for the latest instalment of London Fashion Week, which also marks Mercedes-Benz’s sixth season as the official car supplier to the global event.  www.voicesoffashion.co.uk

All news and feature collateral will be posted onto the Mercedes-Benz Voices of Fashion website at www.voicesoffashion.co.uk

The relationship, which started four years ago in 2009, has immersed the luxury car brand into the world of fashion, with the Mercedes-Benz brand clearly now a recognisable name at London’s flagship catwalk event. Mercedes-Benz is also involved in more than 30 fashion week events around the world.

This season, Mercedes-Benz will be working with media partner The Guardian to supply online content to a wide, mainstream audience. Mercedes-Benz’s unrivalled access to the latest news, views and behind the scenes footage gives consumers, readers and followers exclusive insight into the world of fashion.

In addition, Mercedes-Benz will be providing cars to move media, fashion VIPs, models and designers effortlessly between the catwalk shows. The luxurious fashion fleet combines style, looks, power and poise and will ensure guests seamlessly navigate London Fashion Week while enjoying their own Mercedes-Benz experience.

According to David George, Marketing Director, Mercedes-Benz UK, “Being at the heart of fashion gives us an opportunity to talk to audiences who may not have previously considered a Mercedes-Benz. Our aim is to ‘sharpen’ the Mercedes-Benz brand, making it more relevant and appealing to a mainstream audience.”

Mercedes-Benz UK will again be working alongside some of the most respected names in fashion to bring you the latest from London Fashion Week including features with Mulberry, Brix Smith-Start, Asos.com, Matches, Storm Models and Rake, the men’s clothing label, who will showcase their first catwalk collection at Claridge’s during Men’s Day on Wednesday February 22.

All news and feature collateral will be posted onto the Mercedes-Benz Voices of Fashion website at www.voicesoffashion.co.uk

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