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“Stop losing valuable consumers” / Hotcow article

by on February 26, 2012 in Events, Events & Awards, featured item

 Advances in technology coupled with tough economic times have changed the way consumers shop, forcing brands to create innovative strategies in both online and retail environments to keep them trading.  

The rapid growth in technology have left the traditional marketing model at best ineffective. Savvy consumers are getting cynical about promotional strategies, leading brands and retailers to find inventive ways to best fit their desires, beliefs and lifestyles. Adapting your strategy to lure and help shoppers to get the most out of their shopping experience is critical if you want to influence decisions and make them choose your brand. 

In today’s world, consumers are better equipped to manage their choices, looking for a higher perceived value and greater convenience. They care a lot about customer experience and are increasingly using their smartphones for online support and price comparison. Additionally, word of mouth can travel globally in few minutes, influencing consumers perceptions through trusted and often personal sources. 

With Facebook commerce and the latest digital innovations bridging the gap between the online and offline worlds, companies have become increasingly creative in designing user experiences that are interactive, socially integrated, personally tailored, and deeply embedded into our everyday activities.

Shopping in the real world has also become an important leisure experience where consumers look for personalised experiences and value brands who treat them as individuals.

Therefore, how are you responding to this ever-changing environment and engaging your audience to consider and buy your products? 

Hotcow is a multi-award winning brand engagement agency specialising in experiential marketing. Our mission is simple: to help brands understand the power of “experience-based marketing” and offer expertise in how to develop, plan and execute campaigns in the right way to get the right results.

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